Telling the beef story

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Jesse Larios, manager of Foster Feedyard, a 40,000-head operation in southern California, takes every opportunity to visit with consumers and tell them about beef production. At the recent Cattle Feeders Hall of Fame banquet, he explains how he engages consumers, shows pride in his profession and promotes beef.

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Jimmy Perry    
Las Cruces  |  August, 09, 2013 at 12:15 PM

Only hacks feed cattle in the desert. But that is a fine hat he has on.

Tx  |  August, 09, 2013 at 12:21 PM

Its hard to listen to a guy who is only a second generation cattle feeder.

jim clark    
ca.  |  August, 09, 2013 at 01:21 PM

Well put Mr Larios , in my opinion one of our biggest problems is literally staring us in the face.

SD  |  September, 21, 2013 at 10:51 AM

So, does it sell more beef to consumers to criticize people who are telling 'our story' of ecologically improved production methods to produce high quality, safe, wholesome beef by making fun their location (which is close to LOTS of consumers, and lots of ranches raising cattle, as well as huge amounts of feed raised with irrigation), or the style of hat they choose (which truly is irrelvant to the subject)????

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