A college tour is paying students a buck apiece to watch a new video—not some rock stars but a ‘worst of’ collection of alleged animal cruelty video clips. The review? Two thumbs down.
Give the animal activist community high marks for creativity—which is a nice by-product of having a job where pretty much all you do is sit around and try to dream up ways to leverage your message, without having to actually produce, grow or market anything of value.
This time, the folks at the Farm Animal Rights Movement (FARM) came up with a novel way to market their biased perspective on livestock production, while at the same time appearing to be oh-so altruistic: They’re paying people to watch doctored footage of animal cruelty, according to the Los Angeles Times.
“Acknowledging the existence of animal cruelty is unpleasant, and getting people to actually watch footage of it is understandably difficult,” the story stated. “The folks at FARM found one way: Pay them.”
That’s right: A national tour began a couple weeks ago, with the goal of screening a graphic “Farm to Fridge” video, edited from hidden-camera footage showing cows, chickens and pigs at factory farms and packing plants. According to the newspaper, participants are paid $1 to watch the four-minute video, displayed in a vehicle equipped to host up to 32 simultaneous viewers.
The idea, the FARM spokespeople are openly admitting, is that watching such a video will persuade viewers to permanently reduce the amount of animal products they consume in their diet, with the unspoken goal being that on some bright, shiny day in the near future, we’ll all become committed vegans, livestock will revert to free-ranging wildlife, the skies will clear, our national health issues will become ancient history and the millions of people currently working in meat and poultry production, processing, marketing and foodservice and retail operations will be happily employedpicking organic berries and tending backyard soybean plots.
Because that’s the “vision” the activists behind the 10 Billion Lives Tour (named after the estimated 10 billion animals annually raised for food) embrace: Show people clips of the harshest conditions possible, then extrapolate that such scenes would all go away once people make a simple and consequence-free decision to stop eating animal foods.
That’s no different than showing clips of combat and the wounded veterans injured in the battles and postulating that if only we choose peace, all that carnage will be a thing of the past.