Paul Moss: Tennessee dairyman on the move

Paul Moss is a fifth generation family farmer. Like many of the people who serve on the Cattlemen's Beef Board, farming is a long-held family tradition but, in his case, it was moveable. FULL STORY »

Beef Checkoff digital ad campaign brings customers to website

Since April 2014, the new checkoff digital advertising campaign has motivated over 1,700,000 consumers to visit the checkoff’s “Beef. It’s What’s For Dinner.” website, viewing over 3,500,000 web pages worth of beef tips, cooking techniques, nutritional information and delicious recipes. FULL STORY »

My Beef Checkoff: September beef edition

The Beef Checkoff did big things in September, including helping ranchers earn their Masters of Beef Advocacy diploma and launching a revamped website. FULL STORY »

Beef checkoff teams up with Ibotta app

In cooperation with Ibotta, the 16th most frequently used app in the United States, the beef checkoff recently encouraged customers at two national retailers to choose beef at the meat case. FULL STORY »

Beef Board launches new website

The beef checkoff launched a totally redesigned MyBeefCheckoff.com on Sept. 28, providing checkoff payers, leaders, staff and media with an easy-to-navigate selection of checkoff resources and information to highlight checkoff programs and results. FULL STORY »

National Beef Ambassador Team members selected at competition

Rachel Purdy (Wyoming), Will Pohlman (Arkansas), Alicia Smith (Texas), Kalyn McKibben (Oklahoma), Demi Snider (Ohio) were chosen as the 2015 National Beef Ambassador Team at the annual National Beef Ambassador competition, which is funded in part by the beef checkoff and managed by the American National CattleWomen, Inc, contractor to the beef checkoff. FULL STORY »

In the Cattle Markets: Tight beef and cattle supplies

Last Friday the USDA released their monthly Cattle on Feed report providing estimates that overall were in line with pre-release expectations. FULL STORY »

Beef checkoff shows physicians lean beef's role in healthy diets

Thanks to a national checkoff partnership with the New York Beef Industry Council (NYBIC), as part of its Northeast Beef Promotion Initiative (NEBPI), the checkoff exhibited at the Pri-Med East Conference in Boston, Mass., Sept. 12- 14. FULL STORY »

Jolley: CBB member Beth Patterson's five generations on the ranch

There is a reassuring consistency to the kinds of people who serve on the Cattlemen's Beef Board (CBB). FULL STORY »

Beef Board highlights documentary, veal certification

Starting this fall, the U.S. Farmers and Ranchers Alliance (USFRA), funded in part by the beef checkoff, is planning to take the FARMLAND documentary to university and college campuses nationwide. FULL STORY »

Beef Checkoff ROI study results Play video

Watch to see the results of the Beef Checkoff's ROI study. FULL STORY »

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