Checkoff takes Wine & Food Fest by storm

The beef booth was a hit at the 5th annual Wine & Food Festival at National Harbor in Maryland, May 4- 5! The beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI) returned to the Wine & Food Festival for their fourth year in attendance alongside Roseda Beef. FULL STORY »

Japanese “Sophisticated Beef Recipes” highlight U.S. beef

An elegant cookbook devoted entirely to American beef is one of the fruits of a Japanese media team brought that beef checkoff contractor U.S. Meat Export Federation (USMEF) brought to the U.S. in 2012. FULL STORY »

Culinary students learn about beef industry

The beef checkoff, through the Northeast Beef Promotion Initiative in conjunction with Hedgeapple Farms of Buckeystown, Md., organized an educational beef tour on Saturday, April 20. FULL STORY »

Beef Briefs: May 2013

Did you know in a lot of the 50 states, May is Beef Month? Did you also know that May is National Barbeque and National Hamburger Month? FULL STORY »

Beefing up runners for the 2013 Delaware Marathon

Join us in cheering on Dane Rauschenberg at the 10th Annual Christiana Care Health System Delaware Marthon at the Tubman Garrett Riverfront Park in Wilmington, Delaware. FULL STORY »

Fueling up with lean beef!

The beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), saw to it that sure runners were fueled with beef for the 117th Boston Marathon. FULL STORY »

Tron, Friday Night Lights actor is the new voice of beef

Radio commercials for “Beef. It’s What’s For Dinner.” will appeal to a younger crowd after replacing Texas-born Matthew McConaughey in favor of a younger actor who grew up on a Minnesota cattle ranch. FULL STORY »

Recognize This Play video

Are you familiar with the beef checkoff? It's your one-dollar per head beef checkoff investment that does all kinds of things to help make sure consumers feel good about buying your beef. FULL STORY »

Jolley: CBB member Jimmy Maxey knows beef from calf to cutlet

Jimmy Maxey was raised on a family ranch; actually, it was the second homestead. His father, Jim Maxey, Sr., started raising cattle on Bethel Island, a five-square-mile chunk of river island about an hour east of San Francisco. FULL STORY »

Cooking with beef: Beef and cream cheese bagelwich

Total recipe time: 10 to 15 minutes, makes 4 servings FULL STORY »

Beef Quiz: Beef cuts renamed

Answer three questions for a chance to win a prize pack courtesy of the Beef Checkoff. FULL STORY »

Prev 1 2 3 4 5 6 7 8 9 10 Next

Feedback Form
Leads to Insight