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Northeast started 2014 by “Livin’ Lean. Lovin’ Beef”

The beef checkoff, through the Northeast Beef Promotion Initiative, is pleased to announce the successful conclusion of the regions 6th annual New Year’s themed seasonal beef promotion. This campaign launched in-stores on Jan. 9 and concluded March 29. FULL STORY »

My Beef Checkoff: April dairy edition

The beef checkoff Eat Better. Eat Veal. retail promotion ended March 28. The checkoff is excited at the number of entries and interest in this year’s first quarter promotion. Look for the winner and results in next month’s issue. FULL STORY »

My Beef Checkoff: April beef edition

The beef industry has embraced Beef Quality Assurance (BQA), funded in part by the beef checkoff, because it is the right thing to do, and certification shows producers’ commitment to raising the best beef possible. And for a second year, the checkoff-funded BQA program is offering beef producers the chance to become certified at no cost, thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. and the Beef Cattle Institute, housed at Kansas State University. The cost of BQA certification normally is $25 to $50; from now until April 15, 2014, however, Boehringer Ingelheim Vetmedica, Inc. will defray the cost of the certification or recertification, making it free. FULL STORY »

Did you know … You can still become BQA certified 

For a second year, your checkoff-funded Beef Quality Assurance (BQA) program is giving you the chance to become certified for free thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. (BIVI) and the Beef Cattle Institute (BCI) housed at Kansas State University. Listen to this year’s BQA award winners talk about the importance of certification and the BQA program. FULL STORY »

Countdown to Quality for FREE BQA Certification

Only one week remains to become Beef Quality Assurance (BQA) certified and take advantage of the free offer from Boehringer Ingelheim Vetmedica, Inc. (BIVI). Visit www.BQA.org/team to take advantage of the open certification period through April 15, 2014. Anyone who works with cattle – whether it is beef or dairy – or transports cattle is encouraged to become certified. FULL STORY »

Inforce®3

As you gear up for branding or turnout this spring, remember to help protect your herd from respiratory disease. Give ... Read More

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