Beef Board helps grocers promote proteins

The beef checkoff is offering a new toolkit to help supermarket retailers and their on-staff registered dietitians make their store a health and wellness destination for consumers. FULL STORY »

Northeast health professionals attend 'Raising the Steaks' tour

As part of its Northeast Beef Promotion Initiative (NEBPI), the checkoff recently hosted a “Raising the Steaks” immersion event for eager health and nutrition professionals at Hedgeapple Farm in Buckeystown, Md. FULL STORY »

Beef Checkoff hosts BEEFlexible event

This year marks a significant shift in the way that the beef checkoff is working with retail and foodservice operators to build beef demand. FULL STORY »

Beef checkoff programs aid national demand

Kim Brackett, Cattlemen’s Beef Board chair and producer from Idaho, says recent news about the Return on Investment (ROI) of beef checkoff assessments is positive for beef producers and importers across the country. FULL STORY »

Wellness program participants inspired by beef

Thanks to a national checkoff partnership with the Pennsylvania Beef Council, beef was on the table Tuesday, Aug. 26, for more than 20 wellness program participants in Ambler, Pa. FULL STORY »

Beef investments have high payouts Play video

A 2014 study shows the beef checkoff returns $11.20 for every dollar invested by beef producers and importers. Dr. Harry Kaiser and beef producers talk about the study results and what it means for the effort to build demand for beef. FULL STORY »

Did you know...

The Beef Board released an audio clip about what it's been doing. FULL STORY »

A visual breakdown of the ROI checkoff study

The checkoff recently developed an infographic to illustrate the exciting results from the most comprehensive study ever rendered about the Return on Investment (ROI) of beef-checkoff assessments. Dr. Harry Kaiser of Cornell University concludes that each dollar invested in the Beef Checkoff Program between 2006 and 2013 returned about $11.20 to the beef industry. FULL STORY »

Terry Meikle, world traveler, newest CBB member

His earlier ports of call included Australia, England and Colombia before he found his way to the U.S. in 2009 and ultimately to the Denver meeting a few weeks ago, bringing a broad and international perspective to his Cattlemen’s Beef Board (CBB) duties. The summer meeting was Meikle's first introduction to the Board following his recent appointment as an importer representative. FULL STORY »

Beef, saturated fats and heart health

A new research study, funded by the beef checkoff and the National Institutes of Health-supported Penn State General Clinical Research Center, published in the June 19, 2014 issue of Journal of Human Hypertension, shows that a heart-healthy diet that includes lean beef can reduce risk factors for heart disease. FULL STORY »

Optimism in the air at Beef Checkoff summer meetings

Strong cattle and beef prices, tremendous results from a return-on-investment study, an industry forecast ripe with opportunity, and an engaged community of beef producers and importers combined to create an air of optimism and opportunity at the 2014 Cattle Industry Summer Conference July 31-Aug. 2 in Denver -- all despite the realities of an ever-shrinking beef checkoff budget. FULL STORY »

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