Maintain momentum for BQA Play video

Consumer preferences and the value of cattle add to the importance of Beef Quality Assurance (BQA) certification and adherence to BQA guidelines. FULL STORY »

Contemporary beef marketing campaign builds on popular tagline

Every afternoon in homes across the country, the same refrain can be heard: “Hey! What’s for dinner?” And in the minds of the many consumers hearing that question, a dominant answer has been planted: Beef. It’s what’s for dinner. FULL STORY »

Beef Quiz: Beef remains the top protein in Foodservice

Test your knowledge of beef's journey through the food-service industry in this month's beef quiz. FULL STORY »

Jolley: Talking with CBB member and Wyo. rancher Spencer Ellis

The headline was simple: "Lovell-area rancher named to Beef Board." It was an AP story about Spencer Ellis, a third-generation beef rancher in Wyoming's Big Horn country being appointed to the Cattlemen's Beef Board (CBB) by Tom Vilsack, Secretary of Agriculture. FULL STORY »

Easy lean beef burgers Play video

Grilling burgers is super easy, and the perfect way to add sizzle to any weeknight dinner or weekend bbq. Learn how to put a nutritious spin on an American classic by using 93% lean ground beef and fresh toppings like avocado, lettuce and tomato. FULL STORY »

Cooking with beef: Grilled salsa steak appetizer

Keep your guests cool this summer with a beefy version of a fresh favorite. They'll come back for more! FULL STORY »

My Beef Checkoff: June dairy edition

On July 1, the beef checkoff-funded summer grilling social media promotion will launch, followed by an integrated Columbus Day promotion in September. Look for more information about both along the way. FULL STORY »

My Beef Checkoff: June beef edition

The checkoff’s site is debunking myths about beef every day -- about what consumers define as hot-button issues, including animal welfare. FULL STORY »

Consumers share insights about production practices

The checkoff-funded 2013 Consumer Image Index indicates that consumers are considerably more positive about beef the product than they are about beef production practices. While consumer knowledge of production practices, be it cattle, chicken or hogs, is relatively limited, certain segments are more likely to seek out information. FULL STORY »

Need Responsibly Raised Beef? Call Us

In response to a recent blog post on the Huffington Post website by Chipotle Founder, Chairman and Co-CEO, Steve Ells entitled Conventional vs. Grass-fed Beef, we spoke with two California ranchers about how they raise beef today: one grass-fed beef producer and one conventional (grass-fed and grain-finished) producer. FULL STORY »

Audio Shorts: Happy birthday to MyPlate

It’s Happy Birthday to MyPlate! The USDA’s MyPlate celebrated its 3rd birthday on June 2. MyPlate is the icon used to illustrate the recommendations of the 2010 Dietary Guidelines for Americans through a graphic that inspires Americans to build a healthy plate consisting of proteins, fruits, vegetables, grains and dairy. FULL STORY »

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7080 Series Self-propelled Forage Harvesters

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