Beef Checkoff sets sights on $39 million in investments

The Cattlemen’s Beef Board will invest about $39 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in fiscal year 2015, if this week's recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board. FULL STORY »

Checkoff program selects veal burger contest winner

Through partnership with the New York Beef Industry Council (NYBIC) and the Pennsylvania Beef Council (PBC), the national checkoff program challenged consumers in 12 states, representing more than 1,100 grocery stores, to “Reveal Their Inner Chef” by submitting a veal burger recipe at www.RevealYourInnerChefContest.com during the month of June. FULL STORY »

'Share Your Sizzle' photo contest winner chosen

As part of its Northeast Beef Promotion Initiative (NEBPI), the checkoff recently concluded the “Share Your Sizzle” beef photo contest with Northeast shoppers through the partnered effort with 11 regional retail chains totaling 323 retail locations. FULL STORY »

Beef favorability at historically high levels

According to the most recent Consumer Beef Index survey conducted by the Beef Checkoff Program, while consumers’ perception of beef remains at historically high levels, current high prices for beef could be the reason for slightly lower favorability compared to recent surveys. FULL STORY »

Free BQA certification Play video

For the third time, Boehringer Ingelheim Vetmedica, Inc. (BIVI) is supporting the checkoff-funded Beef Quality Assurance (BQA) program by sponsoring all online certifications this fall for producers who enroll from September 1-October 31. FULL STORY »

Cooking with Beef: Maple-Bacon Beer Burger

Get ready for football season with Maple-Bacon Beer Burgers that have everything you need for a perfect tailgating meal. FULL STORY »

Beef checkoff reaches out to fitness professionals

In conjunction with the annual IDEA World Fitness Convention in Anaheim, Calif., the beef checkoff conducted activities for influential fitness professionals who reach older millennial parents and have strong potential to be beef advocates. FULL STORY »

Beef Research website has new look

Call it a facelift, a refresh or a redesign. Whatever its name, the checkoff-funded BeefResearch.org has a new look and improved functionality, including housing the Beef Issues Quarterly e-newsletter. FULL STORY »

Beef Board helps grocers promote proteins

The beef checkoff is offering a new toolkit to help supermarket retailers and their on-staff registered dietitians make their store a health and wellness destination for consumers. FULL STORY »

Northeast health professionals attend 'Raising the Steaks' tour

As part of its Northeast Beef Promotion Initiative (NEBPI), the checkoff recently hosted a “Raising the Steaks” immersion event for eager health and nutrition professionals at Hedgeapple Farm in Buckeystown, Md. FULL STORY »

Beef Checkoff hosts BEEFlexible event

This year marks a significant shift in the way that the beef checkoff is working with retail and foodservice operators to build beef demand. FULL STORY »

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