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My Beef Checkoff: Summer is grilling season

As the summer grilling season begins to heat up, the checkoff’s “Beef. It’s What’s For Dinner.” website will debut new “how to prepare beef” online videos, including new techniques and tips for grilling great steaks at home, and will provide additional information about beef’s 10 essential nutrients on the site. FULL STORY »

Beef Checkoff presents the power of Umami

The beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), made a positive impact on the nearly 500 culinary students, chef instructors and restaurant operators at the 2014 Northeast American Culinary Federation (ACF) Conference in Providence, R.I. April 11-14. FULL STORY »

Northeast started 2014 by “Livin’ Lean. Lovin’ Beef”

The beef checkoff, through the Northeast Beef Promotion Initiative, is pleased to announce the successful conclusion of the regions 6th annual New Year’s themed seasonal beef promotion. This campaign launched in-stores on Jan. 9 and concluded March 29. FULL STORY »

My Beef Checkoff: April dairy edition

The beef checkoff Eat Better. Eat Veal. retail promotion ended March 28. The checkoff is excited at the number of entries and interest in this year’s first quarter promotion. Look for the winner and results in next month’s issue. FULL STORY »

My Beef Checkoff: April beef edition

The beef industry has embraced Beef Quality Assurance (BQA), funded in part by the beef checkoff, because it is the right thing to do, and certification shows producers’ commitment to raising the best beef possible. And for a second year, the checkoff-funded BQA program is offering beef producers the chance to become certified at no cost, thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. and the Beef Cattle Institute, housed at Kansas State University. The cost of BQA certification normally is $25 to $50; from now until April 15, 2014, however, Boehringer Ingelheim Vetmedica, Inc. will defray the cost of the certification or recertification, making it free. FULL STORY »

LONGRANGE® (eprinomectin)

Provides up to 100 to 150 days of parasite control in a single treatment– long enough to break the parasite ... Read More

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