Cooking with beef: Texas beef brisket

Want to please a crowd without breaking the bank? Try this easy beef brisket recipe and keep em' coming back for more. FULL STORY »

Beef Briefs July 2014

The U.S. Farmers & Ranchers Alliance, funded in part by your beef checkoff, recently announced that they will begin looking for the new “Faces of Farming & Ranching.” To help put a real face on agriculture, in early September, USFRA will select standout farmers and ranchers who are proud of what they do, FULL STORY »

Did You Know ... Millennial moms

Research indicates that 68 percent of millennial moms will purchase food products that they see featured in YouTube videos. With that in mind, the checkoff is distributing “no-recipe recipe” videos – on the “Beef. It’s What’s For Dinner.” YouTube page – to provide ideas and creativity for preparing beef. FULL STORY »

Beef, saturated fats and heart health

A new research study, funded by the beef checkoff and the National Institutes of Health-supported Penn State General Clinical Research Center, published in the June 19, 2014 issue of Journal of Human Hypertension, shows that a heart-healthy diet that includes lean beef can reduce risk factors for heart disease. FULL STORY »

Beef checkoff-funded programs helps producers share their story Play video

Most Americans today don't have much knowledge of agriculture and food production. So, they are susceptible to incorrect information about beef and how it is produced. Filling that information gap with the truth about how producers work to provide safe and nutritious beef is one goal of the beef checkoff FULL STORY »

Celebrating Beef -- and Independence!

Beef producers and importers who invest in the Beef Checkoff Program have a lot to be thankful for as we approach the Fourth of July holiday – one of the strongest beef-buying weekends of the year. FULL STORY »

Momentum remains strong for U.S. beef exports

U.S. beef exports maintained their strong momentum in May, with export volumes exceeding last year’s totals and value increasing by double digits, according to statistics released by USDA and compiled by the U.S. Meat Export Federation (USMEF) FULL STORY »

Surprise?! Saturated fat may not be as bad as we thought

Ever question whether low saturated fat diets are all they are cracked up to be? From followers of Paleo to South Beach to Atkins types of diets, there are many who believe that restrictive low saturated fat diets are unnecessary and may even have unintended consequences. FULL STORY »

Reminder to all cattle farmers, ranchers and importers

All beef checkoff meetings are open to every person who pays the checkoff. During the upcoming 2014 Cattle Industry Summer Conference, July 30-Aug. 2 in Denver, Colo., these meetings include meetings of the Cattlemen’s Beef Board (CBB) Federation of State Beef Councils (Federation) and joint committee meetings FULL STORY »

Maintain momentum for BQA Play video

Consumer preferences and the value of cattle add to the importance of Beef Quality Assurance (BQA) certification and adherence to BQA guidelines. FULL STORY »

Contemporary beef marketing campaign builds on popular tagline

Every afternoon in homes across the country, the same refrain can be heard: “Hey! What’s for dinner?” And in the minds of the many consumers hearing that question, a dominant answer has been planted: Beef. It’s what’s for dinner. FULL STORY »

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