Jolley: A short conversation with Chuck Coffey

If you've ever read anything by Larry McMurtry – Lonesome Dove, for instance - you know the myth of the American cowboy. Like all myths, though, the tales are rooted in ‘life its own self.’ And, yeah, I know that’s a Dan Jenkins novel but it fits where I’m going with this interview. FULL STORY »

Consumer preferences explored in recent Beef Checkoff studies

Understanding what makes consumers tick with regard to the beef they feed their families is critical information that helps the Beef Checkoff Program not only respond to current issues but also strategically plan educational and promotional programs for the future. FULL STORY »

My Beef Checkoff: May dairy edition

The checkoff’s Masters of Beef Advocacy (MBA) program equips beef producers across the country to tell their stories in presentations to schools and church/civic groups, through local media, at the local coffee shop, and in the “virtual” world of the Internet. FULL STORY »

My Beef Checkoff: May beef edition

The checkoff is sponsoring 10 “Mom-on-the-Farm" tours between May and September, to teach millennial moms the farm-to-fork beef story. FULL STORY »

Cooking with Beef: Beef and blue cheese stuffed mushrooms

Need a great snack for your tailgate? These perfectly bite-sized mushrooms are stuffed with a savory blend of Ground Beef, blue cheese and chives. You are sure to hit a grand slam with these savory treats. FULL STORY »

Beef Quiz: Let's get lean

Test your knowledge of lean beef history in the United States with this month's installment of the Beef Quiz. FULL STORY »

Satisfy your taste buds with these healthy salads Play video

Don't be left feeling hungry after your salad. Create a hearty yet nutritious lean beef salad with all of your favorite fruit and vegetables. FULL STORY »

Stress-free grilling Play video

Don't be left feeling hungry after your salad. Create a hearty yet nutritious lean beef salad with all of your favorite fruit and vegetables. FULL STORY »

Millennials: Are they really different from other generations?

For the beef checkoff, there are two important goals in the Beef Industry Long Range Plan around which key elements of the program are built - building beef demand and protecting beef’s image. FULL STORY »

U.S. beef exports increase pace in March

The pace of U.S. beef exports increased sharply in March, driven by double-digit increases to leading markets Mexico, the China/Hong Kong region and South Korea, according to statistics released by the USDA and compiled by the U.S. Meat Export Federation (USMEF), contractor to the beef checkoff. FULL STORY »

How low to go?

Are there still opportunities when thinking about lean beef? Yes, agree industry experts, but not necessarily in the direction it has taken over the past 40 years. FULL STORY »

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