Producer support of the beef checkoff remains high

Support for the beef checkoff remains high, according to a recent survey of beef and dairy producers nationwide. Support, at 76 percent, in unchanged since January 2012 and is at an historic high. FULL STORY »

Beef sustainability assessment Play video

The Beef Industry Sustainability Assessment marks the first time any industry has ever measured the sustainability of its entire supply chain. FULL STORY »

Beef sustainability assessment documents industry progress

Participants at the 2013 Cattle Industry Convention gathered today to hear the results of the first-ever Beef Industry Sustainability Assessment. FULL STORY »

Jolley: Building a business with CBB dairyman Doug Temme

Building a business during the recent economic downturn has been a tough row to hoe. Some segments have been especially tough. FULL STORY »

Beef Quiz: Consumer Beef Index

Answer three questions for a chance to win a prize pack courtesy of the Beef Checkoff. FULL STORY »

Cooking with beef: Smoky chipotle pot roast with cornbread

Total recipe time: 2-1/2 to 3-1/2 hours, makes 6 to 8 servings. FULL STORY »

Cook-Off seeks healthy recipes from home cooks

$25,000 grand prize for most delicious, convenient, healthy recipe. FULL STORY »

My Beef Checkoff: January beef edition

The latest Consumer Beef Index concludes that high prices and tight supplies of beef are having an impact on consumer perceptions. FULL STORY »

My Beef Checkoff: January dairy edition

Important to the checkoff’s veal program are partnerships. Throughout FY2012 and into the New Year, that list of new partners grew to include new companies, such as Classico Sauces, Bel Gioioso Cheese and wine companies. FULL STORY »

Beef Briefs: January 2013

Get the latest updates by “friending” MyBeefCheckoff on Facebook or following @MyBeefCheckoff on Twitter. FULL STORY »

Having the beef conversation

The beef checkoff is excited to announce a revised version of the popular booklet, “BEEF. The REAL Story is YOUR Story.” FULL STORY »

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