Tron, Friday Night Lights actor is the new voice of beef
Radio commercials for “Beef. It’s What’s For Dinner.” will appeal to a younger crowd after replacing Texas-born Matthew McConaughey in favor of a younger actor who grew up on a Minnesota cattle ranch.
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Recognize This
Are you familiar with the beef checkoff? It's your one-dollar per head beef checkoff investment that does all kinds of things to help make sure consumers feel good about buying your beef.
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Jolley: CBB member Jimmy Maxey knows beef from calf to cutlet
Jimmy Maxey was raised on a family ranch; actually, it was the second homestead. His father, Jim Maxey, Sr., started raising cattle on Bethel Island, a five-square-mile chunk of river island about an hour east of San Francisco.
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Cooking with beef: Beef and cream cheese bagelwich
Total recipe time: 10 to 15 minutes, makes 4 servings
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Beef Checkoff - It's more than a symbol
MyBeefCheckoff.com promotional video.
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Beef Quiz: Beef cuts renamed
Answer three questions for a chance to win a prize pack courtesy of the Beef Checkoff.
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Beef Checkoff returns to national wine & food festival
The beef checkoff, via the Northeast Beef Promotion Initiative (NEBPI), returns to the shores of the Potomac River on May 4-5 for the 2013 National Harbor Wine and Food Festival.
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Culinary students learn about veal, from farm to plate
The Pennsylvania Beef Council partnered with Marcho Farms, Souderton and the beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), to host an educational veal tour on Tuesday, April 9.
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My Beef Checkoff: April beef edition
Cattlemen’s Beef Board member Stacy McClintock operates a cow-calf herd in the spectacular Flint Hills region of Kansas.
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My Beef Checkoff: April dairy edition
Recent research published in the American Journal of Clinical Nutrition suggests that eating a protein-rich breakfast, including high-quality proteins like beef and eggs, leads to improved appetite control and satisfaction throughout the day.
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Keeping beef contemporary gets more working space
Expansion of Checkoff-funded New Product and Culinary Innovation Center provides flexibility, adds capabilities
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- New school lunch beef recipes win approval from kids, foodservice
- Prices for corn and soybeans, five years from now
- Drier weather to give big boost to U.S. corn plantings
- Agriculture is expected to remain strong in the coming decade
- What sick day? Farmers take just three a year
- Insects. They’re what’s for dinner!
