Cooking with beef: Grilled salsa steak appetizer

Keep your guests cool this summer with a beefy version of a fresh favorite. They'll come back for more! FULL STORY »

My Beef Checkoff: June dairy edition

On July 1, the beef checkoff-funded summer grilling social media promotion will launch, followed by an integrated Columbus Day promotion in September. Look for more information about both along the way. FULL STORY »

My Beef Checkoff: June beef edition

The checkoff’s FactsAboutBeef.com site is debunking myths about beef every day -- about what consumers define as hot-button issues, including animal welfare. FULL STORY »

Consumers share insights about production practices

The checkoff-funded 2013 Consumer Image Index indicates that consumers are considerably more positive about beef the product than they are about beef production practices. While consumer knowledge of production practices, be it cattle, chicken or hogs, is relatively limited, certain segments are more likely to seek out information. FULL STORY »

Need Responsibly Raised Beef? Call Us

In response to a recent blog post on the Huffington Post website by Chipotle Founder, Chairman and Co-CEO, Steve Ells entitled Conventional vs. Grass-fed Beef, we spoke with two California ranchers about how they raise beef today: one grass-fed beef producer and one conventional (grass-fed and grain-finished) producer. FULL STORY »

Audio Shorts: Happy birthday to MyPlate

It’s Happy Birthday to MyPlate! The USDA’s MyPlate celebrated its 3rd birthday on June 2. MyPlate is the icon used to illustrate the recommendations of the 2010 Dietary Guidelines for Americans through a graphic that inspires Americans to build a healthy plate consisting of proteins, fruits, vegetables, grains and dairy. FULL STORY »

Beef remains the top protein in foodservice

Beef experienced significant volume growth in the past year and continues to be a mainstay on the menu, according to the 2013 Usage and Volumetric Assessment of Beef in Foodservice report, proprietary research from the Beef Checkoff Program. FULL STORY »

Beef, pork exports continue growth trend

U.S. beef and pork exports continued their positive growth trend in April, increasing by double digits in volume and by an even healthier margin in value, according to statistics released by the USDA and compiled by the U.S. Meat Export Federation. FULL STORY »

Beef remains the top protein in Foodservice

Beef experienced significant volume growth in the past year and continues to be a mainstay on the menu, according to the 2013 Usage and Volumetric Assessment of Beef in Foodservice report, proprietary research from the Beef Checkoff Program. FULL STORY »

Test your beef I.Q. in “I Love Beef” trivia challenge

The beef checkoff, in parternship with the Northeast Beef Promotion Initiative (NEBPI) and the South Dakota Beef Industry Council (SDBIC), is encouraging consumers in the Northeast to test their Beef I.Q. through the “I Love Beef Trivia” Challenge. FULL STORY »

Now Is The Time To Act

The U.S. beef checkoff has added value to the beef cattle we produce. There is no doubt about it. 
 FULL STORY »

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