Producer support of the Beef Checkoff highest in 21 years

Producers believe checkoff helps build demand, contributes to their bottom lines FULL STORY »

OIG follow-up reaffirms solid Checkoff management

The Office of Inspector General (OIG) reposted revised results of its financial review of Beef Board management of checkoff dollars, reaffirming that checkoff dollars were reimbursed in accordance with the Beef Act. FULL STORY »

Beef Briefs: February 2014

Results of checkoff research conducted in late 2013 helped identify triggers to decisions by millennial parents to make health-related changes in their lifestyles and will help guide communications of beef-nutrition information in 2014. FULL STORY »

Did you know?

The checkoff’s journey from an extensive print and radio consumer-marketing campaign to an integrated digital campaign in 2014 has begun with a data-centered approach focused on “micro-“ or “geo-targeting.” FULL STORY »

Checkoff expenditures audited and accountable

Kent Pruismann, Cattlemen’s Beef Board member from Iowa and member of the audit committee, recently spoke with us about the financial accounting system at the Beef Board when it comes to ensuring that checkoff dollars are reimbursed solely for expenditures approved by the Operating Committee, Beef Board and USDA. FULL STORY »

CBB member Joe Guthrie talks about his 219-year-old family farm

It was an almost 200-year agricultural tradition that led Cattlemen's Beef Board member Joe Guthrie's ancestors to hike across Virginia's Blue Ridge Mountains to the New River Valley in 1795 and sink their own Scots-Irish roots. That historic piece of land has been in the family ever since their long distance trek. FULL STORY »

Cooking with beef: Moroccan beef and sweet potato stew

Let your slow cooker do the work, while your house is filled with the scent of cinnamon, garlic and onions. Serve over couscous for a balanced meal. FULL STORY »

Beef Quiz: Beef exports set new value mark

Answer three questions for a chance to win a prize pack courtesy of the Beef Checkoff. FULL STORY »

Strong U.S. red meat exports in November – beef sets value mark

U.S. beef meat exports jumped dramatically in November 2013, setting a new annual record for value with one month remaining in the year, according to statistics released by the USDA and compiled by the U.S. Meat Export Federation (USMEF), contractor to the Beef Checkoff Program. FULL STORY »

Clean management review for Beef Board

A management review of the Cattlemen’s Beef Board (CBB) by the Livestock, Poultry and Seed Program of USDA’s Agricultural Marketing Service (AMS) verified that the Beef Board is operating within the provisions of the Beef Promotion and Research Act and Order and in line with all applicable Federal laws, regulations and policies. FULL STORY »

Checkoff testifies at dietary guidelines advisory meeting

The 2015 Dietary Guidelines Advisory Committee held their second public meeting today to hear testimony regarding potential changes. FULL STORY »

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