Consumers share insights about production practices

The checkoff-funded 2013 Consumer Image Index indicates that consumers are considerably more positive about beef the product than they are about beef production practices. While consumer knowledge of production practices, be it cattle, chicken or hogs, is relatively limited, certain segments are more likely to seek out information. FULL STORY »

Need Responsibly Raised Beef? Call Us

In response to a recent blog post on the Huffington Post website by Chipotle Founder, Chairman and Co-CEO, Steve Ells entitled Conventional vs. Grass-fed Beef, we spoke with two California ranchers about how they raise beef today: one grass-fed beef producer and one conventional (grass-fed and grain-finished) producer. FULL STORY »

Audio Shorts: Happy birthday to MyPlate

It’s Happy Birthday to MyPlate! The USDA’s MyPlate celebrated its 3rd birthday on June 2. MyPlate is the icon used to illustrate the recommendations of the 2010 Dietary Guidelines for Americans through a graphic that inspires Americans to build a healthy plate consisting of proteins, fruits, vegetables, grains and dairy. FULL STORY »

Beef remains the top protein in foodservice

Beef experienced significant volume growth in the past year and continues to be a mainstay on the menu, according to the 2013 Usage and Volumetric Assessment of Beef in Foodservice report, proprietary research from the Beef Checkoff Program. FULL STORY »

Beef, pork exports continue growth trend

U.S. beef and pork exports continued their positive growth trend in April, increasing by double digits in volume and by an even healthier margin in value, according to statistics released by the USDA and compiled by the U.S. Meat Export Federation. FULL STORY »

Beef remains the top protein in Foodservice

Beef experienced significant volume growth in the past year and continues to be a mainstay on the menu, according to the 2013 Usage and Volumetric Assessment of Beef in Foodservice report, proprietary research from the Beef Checkoff Program. FULL STORY »

Test your beef I.Q. in “I Love Beef” trivia challenge

The beef checkoff, in parternship with the Northeast Beef Promotion Initiative (NEBPI) and the South Dakota Beef Industry Council (SDBIC), is encouraging consumers in the Northeast to test their Beef I.Q. through the “I Love Beef Trivia” Challenge. FULL STORY »

Now Is The Time To Act

The U.S. beef checkoff has added value to the beef cattle we produce. There is no doubt about it. 
 FULL STORY »

Checkoff’s digital marketing campaign gets off to solid start

The new digital “Beef. It’s What’s For Dinner” (BIWFD) advertising campaign is off to a tremendous start, with exciting new creative elements and more information to reach the important millennial consumer. FULL STORY »

The Beef Checkoff: American Steak week in South Korea

The checkoff recently helped fund a sizzling American Steak Week in South Korea’s finest restaurants, during which participating restaurants prominently displayed point-of-sale materials about U.S. beef and offered prizes to diners. FULL STORY »

The Beef Checkoff: Foreign marketing audio update

Full audio is now available from the U.S. Meat Export Federation (USMEF), contractor to the beef checkoff, press conference held this week in Kansas City, Mo. FULL STORY »

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