Producer reaction to ROI study

Dawn Caldwell, producer from Edgar, Neb., and vice chair of the checkoff’s Evaluation Committee, reports about how the recent Return on Investment (ROI) of beef checkoff assessments study validates what she’s always known about the checkoff program. FULL STORY »

Beef Checkoff sizzles in Atlantic City

Beef topics sizzled on the Boardwalk at the Atlantic City Food and Wine Festival in Atlantic City July 25-27, thanks to a national checkoff partnership with the South Dakota Beef Industry Council and Roseda Farm. FULL STORY »

Jolley: Meet Cattlemen's Beef Board member Jo Stanko

Jo Stanko and her husband Jim owe their high country ranching lifestyle to his great grandfather who emigrated to the U.S. from Czechoslovakia in the late 1800's. FULL STORY »

Beef checkoff-funded programs helps producers share their story Play video

Most Americans today don't have much knowledge of agriculture and food production. So, they are susceptible to incorrect information about beef and how it is produced. FULL STORY »

Beef Checkoff: July dairy edition

The beef checkoff-funded summer grilling veal Facebook promotion will launch on July 1, 2014. This contest will encourage consumers to experience veal on the grill, with randomly selected winners receiving veal grilling packs and a $500 grocery grand prize. FULL STORY »

Beef Checkoff: July beef edition

All beef checkoff meetings are open to every person who pays the checkoff. During the upcoming 2014 Cattle Industry Summer Conference, July 30-Aug. 2 in Denver, Colo., these meetings include meetings of the Cattlemen’s Beef Board (CBB); FULL STORY »

Beef quiz: Exports are up, up and away

Test your beef IQ with this month's quiz over exports! FULL STORY »

Cooking with beef: Texas beef brisket

Want to please a crowd without breaking the bank? Try this easy beef brisket recipe and keep em' coming back for more. FULL STORY »

Beef Briefs July 2014

The U.S. Farmers & Ranchers Alliance, funded in part by your beef checkoff, recently announced that they will begin looking for the new “Faces of Farming & Ranching.” To help put a real face on agriculture, in early September, USFRA will select standout farmers and ranchers who are proud of what they do, FULL STORY »

Did You Know ... Millennial moms

Research indicates that 68 percent of millennial moms will purchase food products that they see featured in YouTube videos. With that in mind, the checkoff is distributing “no-recipe recipe” videos – on the “Beef. It’s What’s For Dinner.” YouTube page – to provide ideas and creativity for preparing beef. FULL STORY »

Beef, saturated fats and heart health

A new research study, funded by the beef checkoff and the National Institutes of Health-supported Penn State General Clinical Research Center, published in the June 19, 2014 issue of Journal of Human Hypertension, shows that a heart-healthy diet that includes lean beef can reduce risk factors for heart disease. FULL STORY »

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