Why Millennials matter: A research overview
03/15/2013 9:40:47 AM
The Millennial generation (those born between 1980 and 2000) is a research priority for the beef industry. Millennials are the consumers of tomorrow. But they already account for about a fourth of the U.S. population and about a third of all adults so they represent a big chunk of the current consumer population. FULL STORY »

Veal sweepstakes winner announced
03/15/2013 9:35:48 AM
Kristina Collmar from San Antonio, Texas, was recently announced as the winner of the beef checkoff’s veal program Columbus Day sweepstakes, “Win a Trip for Two to Italy.” FULL STORY »

Checkoff calling for nominations for BQA Awards
03/14/2013 3:39:33 PM
Applications for the sixth annual checkoff-funded National Beef Quality Assurance (BQA) Award are now being accepted. FULL STORY »

Beef Briefs: March 2013
03/14/2013 2:24:14 PM
A new mobile app featuring industry news, market information, futures markets, weather and animal health information was released during the recent Cattle Industry Convention. FULL STORY »

My Beef Checkoff: March beef edition
03/13/2013 1:47:06 PM
At your local auction market, you may see posters and displays for the new Beef Quality Assurance (BQA) residue avoidance campaign, Control residues. FULL STORY »

11th annual Beef Industry Safety Summit convening in Dallas
03/12/2013 4:34:42 PM
Leading food safety experts gather March 13-15 FULL STORY »

My Beef Checkoff: March dairy edition
03/12/2013 1:32:48 PM
Your beef checkoff-funded veal program continues to educate veal farmers, retailers and consumers about the way veal is raised, new veal recipes, and its health benefits. FULL STORY »

Fuel up with beef!
03/01/2013 9:31:40 AM
As part of its effort to promote beef to health-conscious consumers in the highly populated Northeast corridor, the beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), will participate in its sixth annual John Hancock Sports & Fitness Expo leading up to the 117th Boston Marathon. FULL STORY »

Red meat helps bridge nutrition gap
02/27/2013 11:18:27 AM
According to a new study, red meat helps cover the nutritional gap left as a result of inadequate intake of vitamins and minerals. FULL STORY »

What's driving Beef Checkoff programs?
02/22/2013 1:47:35 PM
Polly Ruhland, Cattlemen’s Beef Board CEO, recently gave us an overview of beef consumption versus demand. Today, she goes on to explain beef demand drivers. FULL STORY »

Beef demand versus consumption, explained
02/21/2013 11:44:18 AM
Polly Ruhland, Cattlemen’s Beef Board CEO, says building demand for beef clearly is one of the goals of the checkoff, but that goal often is misunderstood. FULL STORY »

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1. Livestock Marketing: Beef prices remain strong, cattle pressured
2. Farm Bill progress
3. Feeder cattle review: Choice beef prices keep rolling higher
4. Ag markets diverge just before the long holiday weekend
5. Armyworms eat fescue pastures, hayfields
6. Commentary: New rules un-COOL

1. Commentary: New rules un-COOL
2. Former Eastern Livestock CEO, CFO sentenced for federal crimes
3. TSCRA works with sale barns to catch Houston cattle thief
4. More beef cows in worst drought regions than a year ago
5. NASA backs 3D food printer to feed growing population
6. Post-tornado composting a solution for disposal of dead livestock

1. Commentary: In praise of animal foods
2. Commentary: New rules un-COOL
3. What’s on America’s grill this weekend?
4. NASA backs 3D food printer to feed growing population
5. Meat industry associations quick to attack the new MCOOL rule
6. Commentary: Message to Occupy Monsanto: Occupy yourself