How low to go?

Are there still opportunities when thinking about lean beef? Yes, agree industry experts, but not necessarily in the direction it has taken over the past 40 years. FULL STORY »

Jolley: Spending Five Minutes with GMO's (OMG!)

You might have heard about that Vermont bill mandating all foods containing GMO's be clearly labeled. The subject is the current hot button for the OMG! foodies. FULL STORY »

An evolution of lean beef: Building on a success story

Responding to its market, the beef industry began making important changes in both perceived and actual nutritional properties of its products nearly 40 years ago. FULL STORY »

Countdown to Quality certifies thousands of producers

An astounding 7,732 producers from across the country recently received their Beef Quality Assurance (BQA) certification during the open certification period thanks to a free offer from Boehringer Ingelheim Vetmedica, Inc. (BIVI). FULL STORY »

Beef Checkoff Audio Shorts: How is ground beef made?

Research indicates that consumers are confused about how ground beef is produced in the U.S., and use of visual storytelling tools resonate well with many audiences. That’s why a checkoff-funded cross-functional research team collaborated to develop an infographic that demystifies how ground beef is made. FULL STORY »

My Beef Checkoff: Summer is grilling season

As the summer grilling season begins to heat up, the checkoff’s “Beef. It’s What’s For Dinner.” website will debut new “how to prepare beef” online videos, including new techniques and tips for grilling great steaks at home, and will provide additional information about beef’s 10 essential nutrients on the site. FULL STORY »

Beef Checkoff presents the power of Umami

The beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), made a positive impact on the nearly 500 culinary students, chef instructors and restaurant operators at the 2014 Northeast American Culinary Federation (ACF) Conference in Providence, R.I. April 11-14. FULL STORY »

Northeast started 2014 by “Livin’ Lean. Lovin’ Beef”

The beef checkoff, through the Northeast Beef Promotion Initiative, is pleased to announce the successful conclusion of the regions 6th annual New Year’s themed seasonal beef promotion. This campaign launched in-stores on Jan. 9 and concluded March 29. FULL STORY »

My Beef Checkoff: April dairy edition

The beef checkoff Eat Better. Eat Veal. retail promotion ended March 28. The checkoff is excited at the number of entries and interest in this year’s first quarter promotion. Look for the winner and results in next month’s issue. FULL STORY »

My Beef Checkoff: April beef edition

The beef industry has embraced Beef Quality Assurance (BQA), funded in part by the beef checkoff, because it is the right thing to do, and certification shows producers’ commitment to raising the best beef possible. And for a second year, the checkoff-funded BQA program is offering beef producers the chance to become certified at no cost, thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. and the Beef Cattle Institute, housed at Kansas State University. The cost of BQA certification normally is $25 to $50; from now until April 15, 2014, however, Boehringer Ingelheim Vetmedica, Inc. will defray the cost of the certification or recertification, making it free. FULL STORY »

Did you know … You can still become BQA certified

For a second year, your checkoff-funded Beef Quality Assurance (BQA) program is giving you the chance to become certified for free thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. (BIVI) and the Beef Cattle Institute (BCI) housed at Kansas State University. Listen to this year’s BQA award winners talk about the importance of certification and the BQA program. FULL STORY »

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