Kim Brackett talks beef with millennials on Facebook

Kim Brackett, Cattlemen’s Beef Board vice chair and beef producer from Idaho, says the checkoff has invested in market research to better understand millennials. FULL STORY »

Beef Quiz: Tailgate MVP

Answer three questions for a chance to win a prize pack courtesy of the Beef Checkoff. FULL STORY »

Did you invite the MVP to your fall tailgating party?

Northeast shoppers have a passion for tailgating and thanks to a fall checkoff promotion; they also have a passion for beef! FULL STORY »

Beef Briefs: December 2013

Help your checkoff tell the real story of today’s American cattlemen and women through our “Cattle Ranching in Focus” Facebook photo contest. FULL STORY »

Beef science and nutrition around the globe

This September, the beef checkoff's nutrition research team headed to Granada, Spain for the prestigious International Congress of Nutrition at which the International Meat Secretariat (IMS) hosted a symposium titled "Protein Requirements throughout the Lifecycle." FULL STORY »

Richard Winter, Beef Board member, 5th-generation cattleman

Richard Winter comes from an extraordinarily long line of cattlemen. The family business stretches back to at least 1850 when his ancestors migrated from Scotland to raise cattle in California, settling in a spot between Los Angeles and Bakersfield. FULL STORY »

Cooking with beef: Four-way slow cooker shredded beef

Total Recipe Time: LOW Setting: 9-1/2 to 10-1/2 hours; HIGH Setting: 5-1/2 to 6-1/2 hours. Makes 6 servings FULL STORY »

Beef Quiz: Ensuring the future of beef

Answer three questions for a chance to win a prize pack courtesy of the Beef Checkoff. FULL STORY »

Ensuring the future of beef Play video

Rancher Kim Brackett shares the story of her family and the belief that the Beef Checkoff. FULL STORY »

My Beef Checkoff: November beef edition

U.S. customers choose to purchase "grass-fed" beef over grain-finished beef for numerous reasons, largely based on perceptions that include promotion of animal well-being, environmental sustainability and superior nutritional profile. FULL STORY »

My Beef Checkoff: November dairy edition

Health professionals and other “influencers” are a major source of information to consumers about how food is raised. FULL STORY »

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