Fuel up with beef!
As part of its effort to promote beef to health-conscious consumers in the highly populated Northeast corridor, the beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), will participate in its sixth annual John Hancock Sports & Fitness Expo leading up to the 117th Boston Marathon.
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Red meat helps bridge nutrition gap
According to a new study, red meat helps cover the nutritional gap left as a result of inadequate intake of vitamins and minerals.
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What's driving Beef Checkoff programs?
Polly Ruhland, Cattlemen’s Beef Board CEO, recently gave us an overview of beef consumption versus demand. Today, she goes on to explain beef demand drivers.
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Beef demand versus consumption, explained
Polly Ruhland, Cattlemen’s Beef Board CEO, says building demand for beef clearly is one of the goals of the checkoff, but that goal often is misunderstood.
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Jolley: Perry Owens, CBB member on the move
Catching Perry Owens on his cell phone as he traveled down the interstate, I asked him about cattle. He was somewhere near Minneapolis, Kansas, on his way to his youngest daughter Jacee’s high school basketball game the night before he left for the Cattle Industry Convention in Tampa.
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Four Beef Quality Assurance awards presented
Two producers were honored with the checkoff’s annual national Beef Quality Assurance (BQA) award and Dairy Beef Quality Assurance (DBQA) award, created to recognize outstanding beef and dairy producers from across the country who incorporate BQA principles as part of the day-to-day activities on their operations.
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Cooking with beef: Two steppin' tenderloin
Total recipe time: 30 to 35 minutes, makes 2 servings
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Beef Quiz: Free BQA Certification
Answer three questions for a chance to win a prize pack courtesy of the Beef Checkoff.
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My Beef Checkoff: February beef edition
Participants at the 2013 Cattle Industry Convention gathered to hear the results of the first-ever Beef Industry Sustainability Assessment.
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My Beef Checkoff: February dairy edition
Two producers were honored with the checkoff’s annual national Beef Quality Assurance (BQA) award and Dairy Beef Quality Assurance (DBQA) award.
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Beef Board elects 2013 leadership
Weldon Wynn, Kim Brackett and Jimmy Maxey are new CBB officers.
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