Fuel up with beef!
As part of its effort to promote beef to health-conscious consumers in the highly populated Northeast corridor, the beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), will participate in its sixth annual John Hancock Sports & Fitness Expo leading up to the 117th Boston Marathon. FULL STORY »
What's driving Beef Checkoff programs?
Polly Ruhland, Cattlemen’s Beef Board CEO, recently gave us an overview of beef consumption versus demand. Today, she goes on to explain beef demand drivers. FULL STORY »
Beef demand versus consumption, explained
Polly Ruhland, Cattlemen’s Beef Board CEO, says building demand for beef clearly is one of the goals of the checkoff, but that goal often is misunderstood. FULL STORY »
Jolley: Perry Owens, CBB member on the move
Catching Perry Owens on his cell phone as he traveled down the interstate, I asked him about cattle. He was somewhere near Minneapolis, Kansas, on his way to his youngest daughter Jacee’s high school basketball game the night before he left for the Cattle Industry Convention in Tampa. FULL STORY »
Four Beef Quality Assurance awards presented
Two producers were honored with the checkoff’s annual national Beef Quality Assurance (BQA) award and Dairy Beef Quality Assurance (DBQA) award, created to recognize outstanding beef and dairy producers from across the country who incorporate BQA principles as part of the day-to-day activities on their operations. FULL STORY »