Checkoff’s digital marketing campaign gets off to solid start

The new digital “Beef. It’s What’s For Dinner” (BIWFD) advertising campaign is off to a tremendous start, with exciting new creative elements and more information to reach the important millennial consumer. FULL STORY »

The Beef Checkoff: American Steak week in South Korea

The checkoff recently helped fund a sizzling American Steak Week in South Korea’s finest restaurants, during which participating restaurants prominently displayed point-of-sale materials about U.S. beef and offered prizes to diners. FULL STORY »

The Beef Checkoff: Foreign marketing audio update

Full audio is now available from the U.S. Meat Export Federation (USMEF), contractor to the beef checkoff, press conference held this week in Kansas City, Mo. FULL STORY »

International importers are convinced of U.S. beef quality

The U.S. Meat Export Federation (USMEF) is in Kansas City, Missouri this week for their annual Board of Directors Meeting & Product Showcase but last week they had a chance to show international importers what U.S. beef is all about. FULL STORY »

"Meat Your Beef” farm tour series continues

The beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), hosted the second “Meat Your Beef” retail and foodservice influencer immersion event for May is Beef Month at the Gibbet Hill Cattle Company in Groton, Mass., on May 14. FULL STORY »

Consumers willingness-to-pay for meat down ahead of Memorial Day

With the official start to grilling season less than a week away, USDA is reporting that more retail outlets are offering special rates to consumers who, according to the latest Food Demand Survey, indicated they were not willing to dig as deep into their wallets as they were in previous months. FULL STORY »

Jolley: A short conversation with Chuck Coffey

If you've ever read anything by Larry McMurtry – Lonesome Dove, for instance - you know the myth of the American cowboy. Like all myths, though, the tales are rooted in ‘life its own self.’ And, yeah, I know that’s a Dan Jenkins novel but it fits where I’m going with this interview. FULL STORY »

Consumer preferences explored in recent Beef Checkoff studies

Understanding what makes consumers tick with regard to the beef they feed their families is critical information that helps the Beef Checkoff Program not only respond to current issues but also strategically plan educational and promotional programs for the future. FULL STORY »

My Beef Checkoff: May dairy edition

The checkoff’s Masters of Beef Advocacy (MBA) program equips beef producers across the country to tell their stories in presentations to schools and church/civic groups, through local media, at the local coffee shop, and in the “virtual” world of the Internet. FULL STORY »

My Beef Checkoff: May beef edition

The checkoff is sponsoring 10 “Mom-on-the-Farm" tours between May and September, to teach millennial moms the farm-to-fork beef story. FULL STORY »

Cooking with Beef: Beef and blue cheese stuffed mushrooms

Need a great snack for your tailgate? These perfectly bite-sized mushrooms are stuffed with a savory blend of Ground Beef, blue cheese and chives. You are sure to hit a grand slam with these savory treats. FULL STORY »

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