My Beef Checkoff: November dairy edition

Health professionals and other “influencers” are a major source of information to consumers about how food is raised. FULL STORY »

U.S. Beef in Europe

John Brook, regional director for Europe, Russia and the Middle East gave an update on beef activities in the region, starting with Russia. FULL STORY »

Pennsylvania nurse practitioners learn to love lean beef

The Pennsylvania Beef Council, in partnership with the beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI), shared the benefits of lean beef during the 11th annual Pennsylvania Coalition of Nurse Practitioners Conference (PCNP) Conference attendees, Nov. 8-9, in Lancaster, Pa. FULL STORY »

U.S. beef in Mexico

Chad Russell, regional director for Mexico, Central America and the Dominican Republic for the U.S. Meat Export Federation recently gave an update on beef activities in the region. FULL STORY »

Beef Board Chairman remarks from International Markets Meeting

Cattlemen’s Beef Board Chairman Weldon Wynn shares some thoughts about international marketing efforts with his fellow checkoff investors. FULL STORY »

U.S. beef in the Asia Pacific

Joel Haggard, senior vice president for the Asia Pacific region based in Hong Kong, for the U.S. Meat Export Federation, contractor to the Beef Checkoff Program, recently gave an update on beef activities in the region. FULL STORY »

Beef Briefs: November 2013

Get the latest updates by “liking” MyBeefCheckoff on Facebook or following @MyBeefCheckoff on Twitter. FULL STORY »

Lean beef and today's consumer Play video

We're here today with Dave Zino, executive chef for the beef checkoff, and Deana Preble, Hy-Vee dietitian, to talk about lean beef and how it fits into the different lifestyles of today's consumer. FULL STORY »

Checkoff changes marketing direction in FY14

Millennials and other beef consumers can now see and hear the tantalizing sights and sounds of “Beef. It’s What’s for Dinner” messages without putting down their mobile devices or leaving the comfort of their keyboards and social-media circles. FULL STORY »

USMEF develops international beef cuts Nomenclature Guide

As more and more countries adopt regulations requiring that U.S. red meat exports include labels printed in the language of the country of destination. FULL STORY »

Beef Quiz: Consumer Beef Index

Answer three questions for a chance to win a prize pack courtesy of the Beef Checkoff. FULL STORY »

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