Jolley: Talking with CBB member Paul Looney

It was the aftermath of the Civil War that drove the Looney family to Texas. In the late 1870s, they migrated from Mississippi to Bee County about an hour and a half south of San Antonio. Now, five generations later, Paul Looney is still running the family farm. FULL STORY »

Cooking with beef: Maple-bacon beer burger

Beef (check), bacon (check), beer (check.) Be prepared for the best burger you've ever eaten. FULL STORY »

Beef Briefs: October 2013

This program provides education about low-stress cattle handling in a demonstration based environment. FULL STORY »

Beef Checkoff helps ensure future for beef producing families Play video

Although beef producers may know something about the work the Beef Checkoff Program does to build beef demand, there are still many who may not see how checkoff programs impact their livelihood. FULL STORY »

Creating multiple meals from the top sirloin Play video

Dave Zino, executive chef for the beef checkoff, tells us how to stretch your top sirloin purchase into multiple meals. FULL STORY »

Food, farm & science brings perspective for health influencers

The beef checkoff, through the Northeast Beef Promotion Initiative (NEBPI) partnered with the New York Beef Council (NYBC) to host the two-day Food, Farm and Science: From a Nutrition Perspective immersion experience Oct. 10-11 in Poughkeepsie, N.Y. FULL STORY »

Beef Checkoff, Arby’s introduce new smokehouse brisket sandwich

The Beef Checkoff Program has partnered with Arby’s Restaurant Group, Inc. to generate consumer excitement around Arby’s new Smokehouse Brisket sandwich. FULL STORY »

Beef demand study provides road map for future programs Play video

A recently released beef demand determinants study, funded by the beef checkoff, identifies the factors that most influence consumer demand for beef. The study, conducted by economists at Kansas State University and Purdue University provides a road map for future demand-building programs. FULL STORY »

Watch National Beef Ambassador Competition LIVE!

The beef industry's premier youth leadership competition will have its online debut Sept. 28, broadcasting live from Springdale, Ark. FULL STORY »

Influencing consumer demand for beef Play video

Researchers talk about determining factors when it comes to influencing beef demand. FULL STORY »

Understanding domestic beef demand Play video

Dr. Glynn Tonsor, K-State, takes a look at what drives beef demand domestically. FULL STORY »

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