Satisfy your taste buds with these healthy salads
Don't be left feeling hungry after your salad. Create a hearty yet nutritious lean beef salad with all of your favorite fruit and vegetables. FULL STORY »
Millennials: Are they really different from other generations?
For the beef checkoff, there are two important goals in the Beef Industry Long Range Plan around which key elements of the program are built - building beef demand and protecting beef’s image. FULL STORY »
U.S. beef exports increase pace in March
The pace of U.S. beef exports increased sharply in March, driven by double-digit increases to leading markets Mexico, the China/Hong Kong region and South Korea, according to statistics released by the USDA and compiled by the U.S. Meat Export Federation (USMEF), contractor to the beef checkoff. FULL STORY »
Jolley: Spending Five Minutes with GMO's (OMG!)
You might have heard about that Vermont bill mandating all foods containing GMO's be clearly labeled. The subject is the current hot button for the OMG! foodies. FULL STORY »
An evolution of lean beef: Building on a success story
Responding to its market, the beef industry began making important changes in both perceived and actual nutritional properties of its products nearly 40 years ago. FULL STORY »
Countdown to Quality certifies thousands of producers
An astounding 7,732 producers from across the country recently received their Beef Quality Assurance (BQA) certification during the open certification period thanks to a free offer from Boehringer Ingelheim Vetmedica, Inc. (BIVI). FULL STORY »
Beef Checkoff Audio Shorts: How is ground beef made?
Research indicates that consumers are confused about how ground beef is produced in the U.S., and use of visual storytelling tools resonate well with many audiences. That’s why a checkoff-funded cross-functional research team collaborated to develop an infographic that demystifies how ground beef is made. FULL STORY »
My Beef Checkoff: Summer is grilling season
As the summer grilling season begins to heat up, the checkoff’s “Beef. It’s What’s For Dinner.” website will debut new “how to prepare beef” online videos, including new techniques and tips for grilling great steaks at home, and will provide additional information about beef’s 10 essential nutrients on the site. FULL STORY »
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