The checkoff recently developed an infographic to illustrate the exciting results from the most comprehensive study ever rendered about the Return on Investment (ROI) of beef-checkoff assessments. Dr. Harry Kaiser of Cornell University concludes that each dollar invested in the Beef Checkoff Program between 2006 and 2013 returned about $11.20 to the beef industry.
Dr. Kaiser says the results should be encouraging to the country’s beef producers and importers. Commissioned through the checkoff’s Joint Evaluation Committee, this ROI study could be a useful tool for producers who make decisions about how to invest checkoff dollars.
Access and download an executive summary, fact sheet, and other study highlights at ROI results.
For more information about your beef checkoff investment, visit http://www.MyBeefCheckoff.com.