In case you missed it…
… Your beef checkoff will be represented at the Livestock Marketing Association meeting June 13-16 in Montgomery, Ala.
… The 2013 Cattle Industry Summer Conference is August 7-10 at the Hyatt Regency in Denver, Colo. Registration is now open.
Nutrition scientists and protein thought leaders from around the world will meet at the Protein Summit 2.0 on October 2-3 in Washington D.C. This Summit is an evolution of the original checkoff-funded Protein Summit held in 2007 with the goal to review scientifically valid approaches to defining the optimal amount of protein needed to improve public health. Click here for additional fact sheets and executive summaries from the human nutrition program area.
Analyzing Beef Flavor
A recent three-day checkoff-funded Sensory Analysis of Beef Flavor workshop at Kansas State University drew participants from across the U.S., as well as Canada and Europe, to learn about the Beef Flavor Lexicon. The participants, including sensory scientists, professors and graduate students, trained on sampling for beef flavor attributes, then participated in a beef taste panel to identify various cuts of beef. The effort is part of the checkoff’s priority on beef flavor, including research approved for FY2013 to identify and fill in research and knowledge voids.
Honing in on Consumer Habits
Ground beef is the mainstay of consumers’ weekday dinner meals, and more consumers say they eat ground beef vs. chicken breasts during the week – that is, except for Millennials. Those are findings of a recent checkoff-funded study that analyzed in-home protein consumption and looked at beef vs. chicken in terms of frequency of consumption, as well as what consumers eat for typical weekday dinners vs. weekend and special-occasion meals, where consumers shop for beef and how much they spend on meat and beef. Further findings indicate that steaks rule the special-occasion meals, chosen far more often than ground beef and all types of chicken for those meals – that is, except for Millennials. Millennial respondents in the study showed different consumption patterns from others, as well as different shopping and spending habits when it comes to meat protein. These types of research results are critical in planning checkoff programs, key audiences, and successful promotional tactics. Click here to see the executive summary of this study.