Have You Herd…
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Chef Dave Zino on AgDay
The beef checkoff partnered with the Wisconsin Beef Council for the World Dairy Expo trade show in Madison, Wisc., the first week in October. While in Madison, Executive Chef Dave Zino joined the group to conduct video shoots with AgDay’s host Tyne Morgan. The piece will air as the “Food and Your Family” segment of the World Dairy Expo Special Edition of AgDay episode airing on Friday, Oct. 11, 2013. Be sure to tune in!
Motivating Beef Sales
Checkoff partnerships with established companies including Columbia Crest Wines and Wholly Guacamole are under way to help drive beef purchases at retail throughout the fall and winter holiday and football seasons. Each promotion emphasizes beef’s value and versatility to stimulate incremental beef sales and use effective tactics to reach consumers. For example, the partnership with Columbia Crest offers consumers a purchase incentive of up to $3 off of their beef purchase, in addition to a new checkoff-developed recipe to deliver a positive beef roast-eating experience. As part of the partnership, Columbia Crest will donate $100,000 to local food banks across the country to help feed those in need. The promotion with Wholly Guacamole offers more than 31 million freestanding inserts in national newspapers, offering $1.50 off beef. This promotion highlights the ease of tailgating at home, aka “Homegating,” and includes a hearty steak-and-bean chili recipe developed by the checkoff.
Introducing Shoppers to More Beef Cuts
Florida-based retailer Sweetbay Supermarket expanded the beef inventory across its 72 stores to include newer cuts from the chuck. Sweetbay introduced the new cuts to offer shoppers additional beef options during the popular grilling summer months of July and August. This included introduction of Country-Style Ribs, Denver Steak, Chuck Eye Steak and Flat Iron Steak, with point-of-sale materials from the beef checkoff and online tactics such as homepage banners on its website and a contest on its Facebook page. Efforts focused on educating consumers about preparing the chuck cuts at home and driving future sales of the items. The response was positive, with nearly 2,000 consumers engaging on the store’s Facebook page and total beef sales increasing 9.5 percent compared to the same time period in 2012. And because of the success of the promotion, Sweetbay will continue to offer these items in its meat cases.