Educating chefs and culinary audiences

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The beef checkoff’s culinary staff has the opportunity to attend numerous events throughout the year, such as the Midwest American Culinary Federation Conference, where they have the opportunity to work hands-on with chefs and culinary educators who are in charge of menu development. Beef checkoff executive chef Dave Zino tells us more.

Listen to Chef Zino explain why those in charge of menu development are a critical audience for the checkoff.

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