My Beef Checkoff: April beef edition

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Have You Herd…

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“Recognize This?” commercial – it’s your $1 per head beef checkoff investment

National Beef Cook-Off® Update

The 2013 National Beef Cook-Off contest, funded by the beef checkoff, is nearing its recipe entry deadline on April 15. Since January, program media outreach efforts have achieved record breaking favorable media impressions and coverage.  Over 525 million media impressions have been achieved in newspapers, blogs, magazines, on radio and TV. The National Beef Cook-Off supports the beef industry by encouraging consumers to create and share healthy, delicious recipes featuring beef.

Simplified Beef and Pork Cut Names Approved for Retail Implementation

The National Pork Board and Beef Checkoff Program received unanimous approval from the Industry-Wide Cooperative Meat Identification Standards Committee (ICMISC) to introduce updated Uniform Retail Meat Identification Standards (URMIS) nomenclature for fresh beef and pork for retailers to use on pack. Changes to the beef and pork common names were the culmination of extensive consumer research which showed an opportunity for retailers to build consumer confidence in how to shop for and prepare beef and pork.

The revised nomenclature was previously reviewed by the USDA Food Safety and Inspection Service (FSIS) and American Marketing Service (AMS), and retailers, packers and scale label companies were engaged in the process.  The full list of the revised beef and pork common names are now available for retailers to integrate into their scale label programs on

Retailers can visit and for more information on the consumer research that shaped the new program and merchandising opportunities available once implemented.

April Producer Profile:  Stacy McClintock, Kansas

Cattlemen’s Beef Board member Stacy McClintock operates a cow-calf herd in the spectacular Flint Hills region of Kansas. Her ranch is located just south of Soldier, a very small town about half an hour North and a little West of Topeka.

“We help background around 1,400-1,600 head from Texas and keep close to 100 momma cows on hand,” McClintock said.

Read Stacy’s full story here. (From Chuck Jolley, Cattlenetwork) 

Cinco De Mustache Contest with La Tortilla Factory

Do you or someone you know have an awesome mustache? Have you always wanted a mustache? Then this is your chance to show it off! A photo of a unique mustache (real or fake) can earn you a Cinco De Mayo party provided by La Tortilla Factory that will include a gift basket from the checkoff. To enter, visit the La Tortilla Factory Facebook page, "Like" them and enter to win starting April 1.

OIG Audit Results Are In

Review finds Beef Board in full compliance with Beef Act and Order, with no exceptions.

The USDA Office of the Inspector General (OIG) released results of its audit of Agricultural Marketing Service's oversight of the Beef Checkoff Program and found no audit issues (or "exceptions") to the Beef Board's management of checkoff funds. Read the full story here.

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