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Protein at Breakfast
Protein is a powerful nutrient that is important not just at dinner, but throughout the day. Recent research published in the American Journal of Clinical Nutrition suggests that eating a protein-rich breakfast, including high-quality proteins like beef and eggs, leads to improved appetite control and satisfaction throughout the day, which could help combat obesity. For example, study participants who consumed a high-protein breakfast experienced a significant reduction in unhealthy evening snacking.
Animal proteins – such as lean beef – are complete high-quality proteins that contain all the essential amino acids your body needs for optimal health. Even better, a 3-oz serving of lean beef is about 150 calories on average and provides about half (48 percent) of the Daily Value for protein.
Lean beef is also a naturally rich source of 10 essential nutrients and is a perfect partner for everyday breakfast favorites like whole grains, fruits, vegetables and low-fat dairy, making it a simple way to start your day in a balanced way.
Breakfast recipes are available on the checkoff-funded BeefItsWhatsForDinner.com.
Mother’s Day – Make it Memorable. Make it Veal.
The beef checkoff is gearing up for another holiday-themed veal retail promotion designed for Mother’s Day, May 12, 2013. The “Make it Memorable. Make it Veal” Mother’s Day promotion supports retailers, veal packers and processors, and state beef councils by providing the following materials:
- Mothers’ Day logo lock up for use in ad store flyers
- Corner recipe labels for:
- Veal Cutlets Veal Milanese
- Veal Osso Buco
- Grilled Veal Chop (recipe currently being developed by the checkoff-funded Culinary Center Innovations team)
- Updated veal promotional poster featuring Veal Milanese
Who is purchasing veal? The veal consumer profile today is one who:
- Loves all types of proteins (beef, pork, lamb and veal)
- Likes variety
- Values taste
- Nutrition plays and key factor in their buying decision
Why target retailers to help increase veal consumption? As an example of how promotions help boost sales, a 300-unit chain in the Northeast shared numbers from the 2012 Columbus Day promotion. Their sales were up 4.7 percent while industry sales were down 7.5 percent in that same region.