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… My Beef Checkoff – “It’s More Than a Symbol”

… American Heart Association Certifies Three More Beef Cuts

Protein at Breakfast

Protein is a powerful nutrient that is important not just at dinner, but throughout the day. Recent research published in the American Journal of Clinical Nutrition suggests that eating a protein-rich breakfast, including high-quality proteins like beef and eggs, leads to improved appetite control and satisfaction throughout the day, which could help combat obesity. For example, study participants who consumed a high-protein breakfast experienced a significant reduction in unhealthy evening snacking.

Animal proteins – such as lean beef – are complete high-quality proteins that contain all the essential amino acids your body needs for optimal health. Even better, a 3-oz serving of lean beef is about 150 calories on average and provides about half (48 percent) of the Daily Value for protein.

Lean beef is also a naturally rich source of 10 essential nutrients and is a perfect partner for everyday breakfast favorites like whole grains, fruits, vegetables and low-fat dairy, making it a simple way to start your day in a balanced way.

Breakfast recipes are available on the checkoff-funded BeefItsWhatsForDinner.com.

Mother’s Day – Make it Memorable. Make it Veal.

The beef checkoff is gearing up for another holiday-themed veal retail promotion designed for Mother’s Day, May 12, 2013. The “Make it Memorable. Make it Veal” Mother’s Day promotion supports retailers, veal packers and processors, and state beef councils by providing the following materials:

  • Mothers’ Day logo lock up for use in ad store flyers
  • Corner recipe labels for:
  1. Veal Cutlets Veal Milanese
  2. Veal Osso Buco
  3. Grilled Veal Chop (recipe currently being developed by the checkoff-funded Culinary Center Innovations team)
  • Updated veal promotional poster featuring Veal Milanese

Who is purchasing veal? The veal consumer profile today is one who:

  • Loves all types of proteins (beef, pork, lamb and veal)
  • Likes variety
  • Values taste
  • Nutrition plays and key factor in their buying decision

Why target retailers to help increase veal consumption? As an example of how promotions help boost sales, a 300-unit chain in the Northeast shared numbers from the 2012 Columbus Day promotion. Their sales were up 4.7 percent while industry sales were down 7.5 percent in that same region.

So make Mother’s Day memorable and make it veal.

For more information about veal, visit VealMadeEasy.com.

April Producer Profile:  Diane Hoover, Pennsylvania

Diane Hoover, and her husband Reid, milk 170 registered Holsteins, and farm 200 acres in Lebanon County, Pennsylvania. The Hoover family has owned the land since 1963, with Diane and Reid becoming the sole proprietors in 1997. Diane and Reid have four children – Brad, Aaron, Brenden and Audrey. Brad now farms with his mom and dad, while the other three children are in college.

Diane grew up on a farm and always enjoyed working with dairy animals, as did Reid. Once they married, they knew they wanted to farm for a living and it’s where they wanted to raise their children. The most rewarding part of Diane’s job today? Producing safe and nutritious milk that consumers want, and need, and in a good year, making a little profit doing a job she likes.

Listen to Diane talk about local promotions and “Beef and Veal in the Classroom”. (audio interviews)

OIG Audit Results Are In

Review finds Beef Board in full compliance with Beef Act and Order, with no exceptions.

The USDA Office of the Inspector General (OIG) released results of its audit of Agricultural Marketing Service's oversight of the Beef Checkoff Program and found no audit issues (or "exceptions") to the Beef Board's management of checkoff funds. Read the full story here.