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... that providing 30-minute nutritious meal solutions is just one of the things that your checkoff is doing to show millennials how beef can fit into their lifestyle? The checkoff also motivates foodservice chefs and other professionals to sell more beef by providing them with a steady flow of knowledge, fact-based information and inspiration to keep their menus alive and active with beef. This includes new opportunities for preparing beef, through preparation methods, new flavor combinations and profiles, and new equipment and appliances.
... that your checkoff’s “Easy Fresh Cooking” labels provide recipe, cookery and safe-handling information in one convenient on-pack sticker on fresh beef products? The labels are proven to build consumer confidence in purchasing a wider variety of beef cuts: 72 percent of shoppers say they have bought a product because of the on-pack marketing, and 46 percent say they are more likely to purchase new or different cuts as a result. Easy Fresh Cooking takes the guess work out of the meat case, making beef easier to shop for and easier to stock. More than 10,000 stores nationwide use the checkoff program or a similar customized offshoot of it.
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'> ... you can become BQA certified for FREE? For a second year, your checkoff-funded Beef Quality Assurance (BQA) program is giving you the chance to become certified for free thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. (BIVI) and the Beef Cattle Institute (BCI) housed at Kansas State University. The cost of BQA certification is normally $25 to $50; however, from Feb. 3, through April 15, 2014, Boehringer Ingelheim Vetmedica, Inc. (BIVI) will defray the cost of the certification or recertification, making it free. Visit www.bqa.org/team or www.BIVI-BQA.com to get started.
Mike & Anne Wirtz Named National BQA Award Winners
This week, beef producers were honored with the checkoff’s annual national Beef Quality Assurance (BQA) award, created to recognize outstanding beef and dairy producers from across the country who incorporate BQA principles as part of the day-to-day activities on their operations.
TZ Cattle Company, owned by Mike and Anne Wirtz, is an integrated cow-calf operation. The base herd is purebred Santa Gertrudis. The commercial herd is Santa Gertrudis x Hereford and Santa Gertrudis x Angus. Calves are pre-conditioned using a modified Vac-45 program, raised on grass to 800 pounds, then sent to the feedlot. Calves are sold on the grid or contracted on a natural program. All are age, process, and source verified. Some have gone to Japan or South Korea. Sometimes, weather forces us to sell early in pre-conditioned stocker sales.