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… Hear from producer Patty Bikowsky, New York, about the beef checkoff
… Be sure to watch Hardie Farms, New York, as Steve Palladino discusses the beef checkoff
Reminder to all cattle farmers, ranchers and importers: All beef checkoff meetings are open to every person who pays the checkoff. During the upcoming 2013 Cattle Industry Conference, Feb. 6-9 in Tampa, Fla., these meetings include meetings of the Cattlemen’s Beef Board (CBB); Federation of State Beef Councils (Federation) and joint committee meetings that include checkoff representation. We've made it easy for those interested to participate.
Please email Charlotte Coates for more registration details.
Can't attend the meeting? Be sure to get the latest updates on the MyBeefCheckoff Meeting blog.
Celebrate Valentine’s Day with Veal!
The checkoff’s veal channel marketing program continues to focus on promoting veal for special holidays. What better way to celebrate Valentine’s Day (Feb. 14) than with our featured recipe: VEAL CHOPS WITH PEPPER-PEAR RELISH.
Veal is not only nutritious but also a great way to cut calories. In fact, a standard 3 oz. portion of many veal dishes is less than 400 calories, or 20 percent of a 2,000 calorie daily allotment.
Research indicates that veal consumers are open–minded, health conscious adventurers. They eat a greater variety of meats, have a higher income, work out regularly and generally influence friends and family. They are lovers of protein and a variety of cuts. For these reasons, the checkoff-funded veal program for 2013 focuses on providing a variety of holiday recipes/cuts to encourage increased consumption and expand the veal-consumer base with new brand ambassadors.
Learn more at VealMadeEasy.com.
Reminder: Dairy Breakfast during Cattle Industry Convention
Please join us for the Dairy Producer Communications Forum and breakfast during the 2013 Cattle Industry Convention in Tampa, Fla. The forum is scheduled for Friday, Feb. 8, from 7 to 9 a.m. in the Marriott Waterside Hotel, Florida Ballroom Salon IV.
This year, the checkoff will host Dr. Dave Rhoda, DVM from Wisconsin, who will discuss the necessity of a "mindset shift" for dairy and veal producers, in terms of vigilance on how they're using antibiotics to avoid cull-cow and bob-veal drug residues.
Please pass this invitation along to other dairy producers or industry representatives and let them know they're welcome to join us.