Have You Herd…
… “Like” MyBeefCheckoff on Facebook for the latest news and updates.
… View the new Beef. It’s What’s For Dinner. online video called The Island.
… Producers are encouraged about foreign marketing opportunities.
USFRA Hosts Second Round of Food Dialogues
Farmers and ranchers are headed to Los Angeles -- the entertainment capital of the world -- for the second Food Dialogues event, June 20-21, 2012.
Four separate discussions held over two days will bring together entertainment movers and shakers, chefs, academics, large restaurant operators, journalists, local leaders, farmers and ranchers for an in-depth conversation about food.
All panel discussions taking place at the event entitled, "Lights, Camera, Food: Perceptions and Realities of Farming and Ranching in America," will be available online (either live streamed or taped) at www.fooddialogues.com.
Two of the four panel discussions will stream live online on both Wednesday, June 20 and Thursday, June 21 from 10 a.m. to 12 p.m. PDT, providing opportunities for farmers, ranchers and the general public to register to watch and participate in the discussion online.
Additionally, individuals with a Twitter account can follow all of the panel discussions by following @USFRA using #FoodD.
USFRA is funded in part by the beef checkoff.
New beef products – Available this month!
New beef products go through a rigorous, calculated process from concept to launch. However, once they’re out on the shelves and into the hands of our consumers, these new products help drive beef demand and ensure a market for cattle producers in the United States. New beef products really are the cornerstone of the future: As consumer attitudes and desires change, the checkoff’s Beef Innovations Group changes along with them and delivers products consumers want.
J.M. Garret Foods, Inc., is in the introductory phase of rolling out three new fun appetizer products loaded with beef and other quality ingredients. The new products are great for people on-the-go who either want a quick lunch or dinner, or for the “4th meal” crowd who want an afternoon snack to get them through the rest of the day. Each product is designed to be either deep fried or baked in an oven.
Here’s the lineup:
- Philly Cheesesteak Bite: Seasoned steak pieces and cheese combine with onions and green peppers to provide a true cheesesteak experience in a golden-brown breading
- Beefy Queso Bite: Seasoned ground beef blended with queso sauce and then coated with a golden-brown flour tortilla flakes
- Rueben Bite: Corned beef surrounds Swiss cheese and is enrobed in a golden-brown breading speckled with caraway seeds