Have You Herd…

… “Like” MyBeefCheckoff on Facebook for the latest news and updates.

… Registration for the 2013 Cattle Industry Summer Conference is open. The Conference will be held August 7-10 at the Hyatt Regency in Denver, Colo.

… Are you following us on Twitter? Check us out at twitter.com/MyBeefCheckoff.

Fueling Team Beef

This spring and summer, thousands of runners are participating in marathon and half-marathon races from coast to coast. At many of those events, a group known as “Team Beef” is there, competing and demonstrating that beef is an ideal protein to fuel health and performance. View the video on the MyBeefCheckoff YouTube channel.

June Producer Profile:  Dave Edmiston, Texas

Dave Edmiston called me while I was sitting next to a cattle trailer in the middle of Iowa. I was wondering why the tractor pulling it was festooned with a cartoon image of a flaming pig, but then I was in the middle of Iowa. I asked Dave how long his family had been in the cattle business. He had two answers.  He could trace his family back to the ‘Old Three Hundred,’ the original band of Texas settlers who received land grants in Stephen F. Austin's first colony. That hardy group of intrepid souls settled in central Texas in the 1820s and brought 30 head of cattle.

Get to know Dave here in his interview with Cattlenetwork’s Chuck Jolley.

Meat Industry Hall of Fame Inductee

The Meat Industry Hall of Fame will induct six new members Nov. 3. One of the Class of 2013 includes James "Bo" Reagan, Ph.D., vice president of the National Cattlemen’s Beef Association (contractor to the Beef Checkoff Program) Research and Knowledge Management Center and one of the leaders of the industry's Blue Ribbon Task Force charged with responding to the E. coli O157:H7 threat.

Surge in Beef Exports to Japan

Beef checkoff contractor U.S. Meat Export Federation (USMEF) Economist Erin Borror speaks to beef producers and exporters who serve on the USMEF Beef and Allied Industries Committee about the surge in exports to Japan since the regulatory change in February which allows beef imports from U.S. cattle less than 30 months of age, rather than 21 months. Listen to the audio report here.

New “Beef. It’s What’s For Dinner.” Website Design

The re-design of the website launched last week and has a brand new look and feel with larger beef imagery and social sharing on content and recipes. Take a moment to visit, learn the simplified functionality, navigation and get those taste buds salivating.

FMD Cross Species Group

The Foot and Mouth Disease (FMD) Cross-Species Communication Team, which includes representatives from the beef checkoff, the National Pork Board, Dairy Management, Inc., American Sheep Industry and the USDA Animal and Plant Health Inspection Service, recently hosted an information webinar. These groups continue to collaborate and provide the unified livestock industry response, if there were to be an FMD outbreak in the United States. For more information on FMD, visit www.footandmouthdiseaseinfo.org.

Protein Consumption Patterns at Home

A checkoff-funded study was conducted to analyze in-home protein consumption. The study looked at beef vs. chicken in terms of frequency of consumption, typical weekday dinners vs. weekend meals, where consumers shop for beef and monthly expenditures for meat and beef. The study found that ground beef is the mainstay of weekday dinner meals with slightly more consumers saying they eat ground beef than chicken breasts during the week, except for Millennials. Read more here.