Have You Herd…
… “Like” MyBeefCheckoff on Facebook for the latest news and updates.
… View the new Beef. It’s What’s For Dinner. online video called The Invitation.
Monthly BQA Tip: Training tools on YouTube
When new employees join your operation, or any time you need a refresher on Dairy Animal Care Quality Assurance (DACQA) guidelines or protocols, visit the checkoff’s Beef Quality Assurance (BQA) YouTube page for quick, easy-to-use training videos.
Personality of Healthy
Are you a "Cost Slicer," "Time Tackler" or "Family Chef?" These are just three of the eight "eating personalities" being introduced to help Americans learn more about how they can eat healthier. Following the release of the 2010 Dietary Guidelines for Americans and the MyPlate icon, comes the introduction of the My Plate, My Way interactive eating personality assessment tool developed by the beef checkoff.
This tool will help Americans-many of whom strive to eat healthier, but struggle to make it work for their needs and circumstances-better understand their eating "personalities." Living healthier starts by making small steps toward an active lifestyle with a diet filled with nutrient-rich foods, including lean beef.
Research shows that people who follow a personalized eating plan have greater success at meeting dietary goals than those following a standard diet. Therefore, the information and resource personalization further aids in success for Americans to adopt healthy eating habits.
To determine the user's eating personality, a short quiz asks a series of simple questions. Once completed, users receive information and resources-including tips and recipes-tailored to the personality assessment, thereby guiding healthier individual eating choices.
Happy, healthy eating from the beef checkoff!
Promoting Veal for Grilling
The checkoff is partnering with Southwest regional chain H-E-B, one of the largest independent retailers in the nation with more than 329 stores throughout Texas and Mexico, to promote veal for summer grilling. To drive veal meat case sales, the retailer worked with the national Beef Checkoff Program and the Texas State Beef Council to create radio spots that will run in the Austin market highlighting veal as a delicious and versatile option for summer grilling. Radio spots are airing in June and focus on promoting veal cutlets and ground veal available in H-E-B’s meat case.