My Beef Checkoff: May beef edition

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Have You Herd…

… “Like’ MyBeefCheckoff on Facebook for the latest news and updates.

… BQA video series on cattle transportation available

… Beef Exports to Taiwan Showing Strong Recovery in 2013

May Producer Profile: Jimmy Maxey, California

CBB member Jimmy Maxey knows beef from calf to cutlet: He was raised on a family ranch -- actually, the second homestead. His father, Jim Maxey, Sr., started raising cattle on Bethel Island, a five-square-mile chunk of river island about an hour east of San Francisco. It was protected by inadequate levees, though, and flood waters breached them in 1950. Jim Maxey was forced to move his family to Fresno where he started another ranch while working for the Midwestern Meat Division of Cudahy....

Read the full story from Cattlenetwork’s Chuck Jolley here.

Are you doing your part to keep consumers lovin’ beef?

When you sell your calves at the local auction market, you pay your $1-per-head beef checkoff to invest in maintaining strong demand for your product. But did you know that when you harvest an animal and sell the beef through a farmer’s market, online, or to your friends and neighbors, you also need to pay your share of the checkoff?

The beef checkoff returns $5.55 for every $1 invested. Your checkoff promotes the benefits of beef in a healthy diet, discovers ways to keep the U.S. beef supply safe and shares management practices that keep animals healthy.

So whether you market your cattle as live animals or as freezer beef, be sure to invest your fair share into the future of your industry. Your $1-per-head investment can make a big difference in helping build beef demand.

Here’s a link to the private treaty form.

Japanese “Sophisticated Beef Recipes’ Highlight U.S. Beef

An elegant cookbook devoted entirely to American beef is one of the fruits of a Japanese media team that beef checkoff contractor U.S. Meat Export Federation (USMEF) brought to the U.S. in 2012. The writer for ELLE a table, a high-end international food magazine that introduces upscale restaurants and global cuisine trends, was part of the journalist team visit.

The ELLE a table writer interviewed seven chefs in Japan and the U.S. and published their favorite U.S. beef recipes. Among them, the chef from Dean & Deluca Tokyo introduced beef tenderloin in a chilled dish, and the chef from Fette Sau, a popular Brooklyn barbecue restaurant, explained how to barbecue U.S. ribeye. Restaurants from Los Angeles and Portland, Ore., also are featured in the cookbook, “Sophisticated Beef Recipes: Using American Beef."

Read the full story here.

BQA video series on cattle transportation available

The transportation of cattle to and from farms and marketing facilities is an important part of dairy and beef production, and plays a critical role in the health and welfare of cattle. The checkoff-funded Beef Quality Assurance (BQA) program has worked with the experts in livestock handling and cattle transportation to develop guidelines and training tools for transporting cattle in a safe, humane way.

Through its Master Cattle Transporter program, the checkoff's BQA program developed a special training series focused strictly on transporting cattle using stock trailers or semi-trailers. When transporters participate in the program, they demonstrate to consumers that they are ready to take every step possible to keep cattle as healthy and safe as possible.

Topics covered in the program include:

  • Cattle handling guidelines & diagrams
  • Checklists for loading/unloading
  • Checklists for hot/cold weather factors
  • Checklists for fit/injured/weak cattle
  • Checklist for traveling
  • Loading suggestions and worksheets
  • Biosecurity & Emergency Action Plans

For those moving cattle with stock trailers, there is a specially designed training video that provides tips and techniques for proper loading and unloading of animals; trailer maintenance; weather factors to consider; and animal handling tips.

Guidelines about cattle transportation are found in the Dairy Animal Care & Quality Assurance (DACQA) manual and provide direction on biosecurity practices, equipment condition, transit precautions, animal evaluation, handling procedures and driver attitudes.

Transporting animals properly to their final destinations is critical to ensuring that the cattle arrive free of injury, bruises and stress - all factors that can affect the animal health and quality -- and, ultimately, the bottom line.

Show you care. Start today. Visit BQA.org/team.


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