The National Pork Board and Beef Checkoff Program received unanimous approval to introduce updated Uniform Retail Meat Identification Standards (URMIS) nomenclature for fresh beef and pork for retailers to use on pack. Trevor Amen, director of market intelligence, B2B marketing, for the National Cattlemen’s Beef Association (NCBA), contractor to the Beef Checkoff Program, gives us an overview of the system and how it has changed.

Listen to the audio report.