The beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI), coordinated the 2013 Fall Tailgating retail beef promotion and reminded consumers to Invite the MVP (Most Valuable Protein) to their tailgating party.
1. The NEBPI partnered with 172 retail locations, a ____ percent increase from 2012 in retail participation.
2. The MVP promotion took place this fall from ______ to ______.
B. Sept. 9, Nov. 1
3. The Northeast Loves Beef social media promotion winner heard about the contest online through ______.