Beef Quiz: Growing beef demand

1. A newly released study titled _______________ , was commissioned by the Beef Checkoff Program to summarize the current knowledge of consumer demand for beef and identify the best opportunities for the industry to influence demand positively.

Beef Demand: Recent Determinants and Future Drivers

2. According to the report, the most important demand drivers on which the beef industry should focus are price, food safety and ____.

C. Product quality


3. One of the authors of the report is Dr. Glynn Tonsor, associate professor of livestock marketing, both at _________


D. Kansas State University