1. The "Beef. It's What's for Dinner" campaign kicked off in May of ____.

B. 1992

2. Consumer recognition of the beef industry slogan has reached as high as __ percent during its run.

C. 86

3. The latest comprehensive econometric model identifying the value of a cattleman’s checkoff dollar indicates that producers get a return of ___ for every dollar invested.

D. $5.55

Congratulations to the winner of the August Beef Checkoff Quiz, Ike Bartels, Manhattan, KS.