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    <title>Beef Checkoff</title>
    <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff</link>
    <description>RSS Feed for My Beef Checkoff</description>
    <language>en-us</language>
    <pubDate>Wed, 19 Jun 2013 19:21:08 GMT</pubDate>
    <item>
      <title>A visit with CBB member Chris Hutton, President of Sampco</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/A-visit-with-CBB-member-Chris-Hutton-President-of-Sampco-212198811.html</link>
      <description>Chris Hutton came to the Cattlemen’s Beef Board by the longest route.  He was born and raised in Argentina and University-educated in Australia before finding himself in Chicago as President of Sampco, Inc., a JBS Company that imports a hefty menu of beef products.</description>
    </item>
    <item>
      <title>Cooking with beef:  Garden herb strip steaks</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/Cooking-with-beef--Garden-herb-strip-steaks-212146671.html</link>
      <description>Total Recipe Time: 35 to 40 minutes, makes 4 servings</description>
    </item>
    <item>
      <title>Beef Quiz: Growing beef demand</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/Beef-Quiz-Growing-beef-demand-212145891.html</link>
      <description>Answer three questions for a chance to win a prize pack courtesy of the Beef Checkoff.</description>
    </item>
    <item>
      <title>Helping grow beef demand</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/Helping-grow-beef-demand-212143171.html</link>
      <description>Ted Greidanus, member of the Cattlemen’s Beef Board and chairman of the Joint Evaluation Committee, reports to us on a recently commissioned beef demand determinant study.</description>
    </item>
    <item>
      <title>Beef Checkoff-funded program selects regional finalists</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/Beef-Checkoff-funded-program-selects-regional-finalists-211975281.html</link>
      <description>As one of the beef industry’s top inspirational cooking competitions, the National Beef Cook-Off®, funded by the Beef Checkoff, is in the homestretch of announcing its finalists and region winners for 2013.</description>
    </item>
    <item>
      <title>New beef ad campaign underway</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/New-beef-ad-campaign-underway-211974351.html</link>
      <description>There is a new, updated version of the "Beef. It's What's for Dinner" ad campaign underway, with new print and radio ads and an extended presence on the internet and within social media.</description>
    </item>
    <item>
      <title>My Beef Checkoff: June dairy edition</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/My-Beef-Checkoff-June-dairy-edition-211973551.html</link>
      <description>Registration for the 2013 Cattle Industry Summer Conference is open. The Conference will be held August 7-10 at the Hyatt Regency in Denver, Colo.</description>
    </item>
    <item>
      <title>My Beef Checkoff: June beef edition</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/My-Beef-Checkoff-June-beef-edition-211972191.html</link>
      <description>A checkoff-funded study was conducted to analyze in-home protein consumption. The study looked at beef vs. chicken.</description>
    </item>
    <item>
      <title>How to grow beef demand</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/How-to-grow-beef-demand-211876811.html</link>
      <description>Price, food safety and product quality are the most important demand drivers on which the beef industry should focus to have the most compelling effects on beef demand in the long term.</description>
    </item>
    <item>
      <title>Relaunch of “Beef. It’s What’s For Dinner.” website</title>
      <link>http://www.cattlenetwork.com/cattle-resources/my-beef-checkoff/Relaunch-of-Beef-Its-Whats-For-Dinner-website-211869511.html</link>
      <description>The checkoff’s consumer-facing BeefItsWhatsForDinner.com has a new look and functionality to continue to help educate consumers on how to purchase, prepare and enjoy beef.</description>
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