Anuga, Europe’s biennial food and beverage fair and one of the world’s largest trade shows, recently took place in Cologne, Germany. The U.S. Meat Export Federation (USMEF), which participated in Anuga to explore opportunities in the global marketplace for U.S. beef, pork and lamb, was among 7,000 exhibitors from 108 countries.

Philip Seng, USMEF President and CEO, was part of the USMEF team that met with importers and food companies from both established and emerging markets. He describes Anuga as a meeting place for the world’s meat industry, where attendees get a chance to see what’s new and what’s changing in the world market. For the U.S. meat industry, Anuga is also an opportunity to learn what competitors are doing in various markets.