In light of last week’s announcement that the beef checkoff has set the fiscal year 2016 Plan of Work, Polly Ruhland, Cattlemen’s Beef Board CEO, takes time to explain to checkoff investors some of the highlights from the Beef Promotion Operating Committee meeting and what that means for the year ahead.

This is better than a glitzy halftime show, filled with marching bands, baton routines, commercials and advertising. In this report, Polly offers you an uninterrupted 7:30-duration “Color Commentary” ... a sideline view ... of what the Operating Committee approved for your beef checkoff investments in the upcoming year