Drovers Radio Weekly USMEF Audio Report: U.S. Beef promotions target growing UAE retail market By U.S. Meat Export Federation September 01, 2015 | 11:09 am EDT Comments Print Your browser does not support the audio element. With support from the Iowa Corn Promotion Board, the U.S. Meat Export Federation (USMEF) recently conducted U.S. beef retail promotions in two major metropolitan areas in the United Arab Emirates (UAE). U.S. beef was introduced for the first time in the Lifco supermarket chain in Dubai, while additional in-store promotions were carried out in LuLu hypermarkets in Abu Dhabi. The promotions featured U.S. sirloin, striploin, tenderloin and chuck. Dean Meyer, a corn producer from Rock Rapids, Iowa, who serves on the USMEF Executive Committee, explains that a growing middle class and favorable market access conditions make the UAE an excellent target for U.S. beef. In the first half of 2015, beef muscle cut exports to the UAE were up 10 percent year-over-year in volume to 2,770 metric tons, valued at nearly $35 million (up 17 percent). Meyer adds that corn growers view red meat exports as a top priority because they enhance the bottom line of U.S. livestock producers – the corn industry’s largest customer.