Consumer Trends

Entry strategies

It’s no secret that getting started in farming and ranching is only becoming more difficult as land prices soar; that’s a barrier to entry that proves insurmountable for many would-be food producers. FULL STORY »

Seeking Sustainability

In September, McDonald’s Corporation’s vice president of sustainability, Bob Langert, talked to Bloomberg News about his company’s efforts to pursue sustainability, a subject that he said “is everybody’s business now.” FULL STORY »

‘Steaking’ out a patent

The meat scientist who brought us the petite tender and the flat iron steaks, Tony Mata, has done it again. FULL STORY »

Change for the Worse

If you’ve eaten one in the past few years, you probably noticed: Tomatoes today look good, but they taste bad. Or, more accurately, they don’t really taste like anything. FULL STORY »

Labeling GMOs

This November, California could become the first state to label foods containing genetically modified organisms. FULL STORY »

Making meat

Call it fake meat, meat analog or faux meat, there’s no denying there’s a market for meat-like products — in this country, a $340 million market. FULL STORY »


It may be lean, finely textured beef to some people, but it will always be pink slime to many more. FULL STORY »

Consumer Trends: Iowa’s law

Iowa has approved an “ag-gag” law, making it a crime to lie on a job application at an agricultural operation and gain entrance with the intent to commit an act not authorized by the owner. FULL STORY »

What consumers think

Determining what consumers want and what they think of your product is the challenge of every business and every industry; agriculture is no different. FULL STORY »

The food hub movement

In an article called “Five Food Predictions for 2012,” author Andrew Stout writes: “Networked food hubs are our future.” Which might cause you to ask: What’s a food hub? FULL STORY »

Consumer Trends: The filched filets

Filet mignon is one of the most frequently shoplifted items in this country, and its popularity as a stolen good seems to be on the rise. FULL STORY »

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