Consumer Trends
Food with a purpose
Is your breakfast cereal lowering your blood pressure? Reducing your risk of heart disease? Cutting your cholesterol? Today, cereals claim to do all those things.
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Food with a story
People are taking a serious interest in their food these days.
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From meat to meals
When Swanson introduced the TV dinner in 1954, consumers loved it. Most likely, that wasn’t because of the way the frozen meals tasted —it was because of their convenience. Suddenly, dinner could be ready in minutes.
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The beef with Wal-Mart
You probably know that Wal-Mart is the largest corporation in the world. But did you know that almost 40 percent of Wal-Mart’s sales are in the grocery department? Or that they sell $5.3 billion in fresh meats annually? In 2006, Wal-Mart’s retail stores are projected to sell 878 million pounds of beef and grinds. That’s 3.5 percent of all U.S. beef sales.
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It’s only natural
Lately, growth in the grocery business in general has been uninspired, nearly flat-lining at 2 or 3 percent annually. But something quite different has been happening in the organic and all-natural aisle: there, business is booming, with growth reported to be about 20 percent.
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Prove it
Verification is a means of proving claims about a product and also a method of exchanging information.
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Branded-beef boom
Your future can be seen today in any retail meat case. More and more of the beef there carries a brand name — at least half of all beef sold at retail is now branded.
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- Senate committee to consider ag workers, E-verify next week
- Domestic ethanol production starts to grow again
- Ag markets diverged significantly Friday afternoon
- The relationship between retail gasoline prices and futures prices
- New school lunch beef recipes win approval from kids, foodservice
- Insects. They’re what’s for dinner!



