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    <title>Consumer Trends</title>
    <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends</link>
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    <pubDate>Wed, 15 May 2013 10:15:00 GMT</pubDate>
    <item>
      <title>By any other name</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/By-any-other-name-207248071.html</link>
      <description>A pork butt is a pork butt, until it isn’t.</description>
    </item>
    <item>
      <title>Environmentalists talk beef</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/Environmentalists-talk-beef-202341641.html</link>
      <description>An ongoing debate in the environmental community revolves around the stance toward beef: Is it better to work on making beef production more environmentally friendly or devote their energies to convincing people that they shouldn’t be eating beef?</description>
    </item>
    <item>
      <title>Consumer Trends: Print your meat</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/Consumer-Trends-Print-your-meat-195651111.html</link>
      <description>A U.S. start-up company called Modern Meadow, based in Columbia, Mo., is hoping to create meat with a 3D bioprinter. It is gathering venture capital now.</description>
    </item>
    <item>
      <title>A Position on GMOs, modified</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/A-Position-on-GMOs-modified-190719881.html</link>
      <description>Among the opponents of genetically modified crops, Mark Lynas stood out as among the most vocal and the most strident.</description>
    </item>
    <item>
      <title>Fighting food miles</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/Fighting-food-miles-186207861.html</link>
      <description>Calculating “food miles” — the distance a particular food item travels from the farm to the consumer — has become a kind of shorthand for a particular food’s “greenness,” at least in terms of its greenhouse-gas emissions.</description>
    </item>
    <item>
      <title>Entry strategies</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/Entry-strategies-182205221.html</link>
      <description>It’s no secret that getting started in farming and ranching is only becoming more difficult as land prices soar; that’s a barrier to entry that proves insurmountable for many would-be food producers.</description>
    </item>
    <item>
      <title>Seeking Sustainability</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/Seeking-Sustainability-179158231.html</link>
      <description>In September, McDonald’s Corporation’s vice president of sustainability, Bob Langert, talked to Bloomberg News about his company’s efforts to pursue sustainability, a subject that he said “is everybody’s business now.”</description>
    </item>
    <item>
      <title>‘Steaking’ out a patent</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/Steaking-out-a-patent-173753961.html</link>
      <description>The meat scientist who brought us the petite tender and the flat iron steaks, Tony Mata, has done it again.</description>
    </item>
    <item>
      <title>Change for the Worse</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/Change-for-the-Worse-169219496.html</link>
      <description>If you’ve eaten one in the past few years, you probably noticed: Tomatoes today look good, but they taste bad. Or, more accurately, they don’t really taste like anything.</description>
    </item>
    <item>
      <title>Labeling GMOs</title>
      <link>http://www.cattlenetwork.com/drovers/columns/consumer-trends/Labeling-GMOs-166013756.html</link>
      <description>This November, California could become the first state to label foods containing genetically modified organisms.</description>
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