As George W. Bush takes office as the 43rd president next month, many in the ranching and agricultural community hope to find some relief from the pressures placed on their businesses by the environmental movement. The Clinton Administration has been viewed as pro-environment and anti-business by many who utilize our nation's resources for ranching, logging, mining and other industries.

The environmental movement, however, is deep-rooted in America. The organizations involved, some radical and some not-so-radical, operate on their own agenda, and are not likely to be deterred by the occupant of the White House. And Dubya, however pro-business he truly is, will find it difficult to promote such an agenda with a Congress that is so evenly divided between Republicans and Democrats.

The environmental movement, much like the animal welfare movement, has placed much of its focus on America's youth. Forge the thinking of young people toward environmental activism, they believe, and you build a culture of awareness that helps promote an environmental agenda. It's a smart strategy.

The December issue of Sierra magazine highlights what it calls "Generation Green." Inside readers will find "100 ideas for young activists." If you're hopeful that the environmental pressure you're now facing will ease in the coming years, this issue of Sierra will end those thoughts. The youth highlighted in this issue, while representing a minority, provide some unusual insight into the culture and objectives of tomorrow's environmental activist.

In many ways, the environmental activist of the early 21st Century is similar to the activists of the 1960s, with similar slogans. Remember the "Make love, not war" slogan? Now it's "Make love, not lumber." The lead story in Sierra describes the activity at a "tree-sit" in the Willamette National Forest about 40 miles southeast of Eugene, Oregon. In shifts, the youthful tree-sitters have resided in "nests" two-hundred feet above the ground (out of the reach of U.S. Forest Service cherry-pickers) since April 1998, in an effort to stop logging on 96 acres by a firm named Zip-O Log Company. One of the young activists has lived in the trees for more than a year.

Sierra assistant editor Heather Millar reports that such tree-sits were unorganized efforts just a few years ago where protesters chained themselves to tree limbs. "Today," she writes, "Tree-sits are sophisticated efforts employing cell phones, walkie-talkies, Web-sites, mountaineering gear, and savvy public relations. At least eight established tree-sits continue in California, Oregon and Washington."

The tree-sitters are constantly on the lookout for "Freddies," which is tree-sit lingo for employees of the U.S. Forest Service. "Our founding fathers wanted separation of church and state,' says one activist. "We want separation of corporation and state."

Sierra managing editor Robert Schildgen, a grandfather, worries that his grandchildren are growing up in a world dominated by commercial culture. Mr. Schildgen says he sees hope in youth activists' pragmatic response to corporate rule. "They are smarter than we were in the sixties. They are much more inclined to draw on the wisdom of their elders, less involved in sultural wars, and better at using organizational muscle."

Mr. Schildgen, who grows his own vegetables and doesn't own a car) offers the following advice to generation green: "Live as frugally as possible so you can find out what's really important, and take the time to be a good citizen."

Obviously, not all environmental activists are going to call for such radical changes as the youth described in the latest Sierra. But the magazine does show that many of our youth have interests beyond hanging out at the nearest shopping mall. And you can bet that the environmental agenda will remain an issue long after Dubya has moved back to his Texas ranch.