The officers and leadership representing the Cattlemen’s Beef Board and the National Cattlemen’s Beef Association met in Denver May 3–4 to discuss their mutual commitment to the Beef Checkoff and to working together in the future. Attending the meeting were CBB officers Tom Jones, chairman; Wesley Grau, vice chairman; Weldon Wynn, treasurer; Dan Dierschke, immediate past chairman; and executive committee member Ted Greidanus; and NCBA offi cers Bill Donald, president; J.D. Alexander, president-elect; Scott George, vice president; Steve Foglesong, immediate past president; and David Dick, federation division chairman. Lance Woodbury of Garden City, Kan., facilitated the meeting.
During the meeting, the following points of agreement were reached:
1. CBB is the organization that administers the Beef Checkoff Program, and NCBA is a checkoff contractor. CBB and NCBA will work in partnership to increase the profitability of the industry.
2. The checkoff program staff is doing excellent work managing checkoff programs and their efforts are fully supported by both volunteer leadership and staff. NCBA will continue to be a checkoff contractor.
3. NCBA, as a part of the beef industry but representing all segments, will continue working on making all beef-industry participants feel welcome at industry meetings.
4. Improvements need to be made in the relationships between the CEOs and staffs, and the volunteer leadership of both organizations is committed to improving those working relationships.
5. CBB and NCBA agree to work together to develop a clearer understanding of the expectations and consequences related to compliance with the Act, Order and guidelines. As part of this effort, CBB agreed to review its contractor acknowledgement guidelines.
6. NCBA will provide CBB with written input on CBB’s roles and responsibilities recommendations. After CBB takes action on those recommendations during summer conference, a new joint agreement will be developed. Work will continue under the prior joint committee-coordination agreement until a new agreement is reached.
“We were able to have a constructive dialogue and find common ground,” said Jones, a third-generation farmer and rancher in Pottsville, Ark. “At this time, we have not scheduled additional meetings with the NCBA leadership, but we will be open to additional meetings prior to summer conference in Orlando.”
NCBA’s Donald commented, “We are committed to our partnership with the Cattlemen’s Beef Board. The partnership has resulted in the effective and efficient use of checkoff resources to conduct demand-building programs which have produced significant results for every cattleman and beef producer that pays the checkoff.”
Donald said the leadership of both organizations will work together to determine the next steps to build on the agreements reached at the meeting in Denver.