Producers with Hereford-influenced feeder calves and yearlings can advertise those cattle to a nationwide audience through HERFNET, a commercial communications system launched last month by the American Hereford Association.

To participate, producers simply phone, fax or mail information about their cattle to the HERFNET operator. The data is entered into a database, formatted, sorted and redistributed to order buyers and feeders. The information will be listed on the Internet at, and will also be available to AHA staff who are in weekly contact with feedyards that supply cattle for the Certified Hereford Beef program. CHB is currently maintaining a weekly harvest of 1,200 to 1,400 head of Hereford and baldy cattle. To reach HERFNET call 1-888-434-9231.