Ranchers Renaissance Cooperative Inc., has launched a full-scale initiative to identify producers to provide cattle for their program. The cooperative produces Cattlemen's Collection, a retail branded beef product. With more than 30 members, Ranchers Renaissance has partnered with Kroger Supermarkets, Excel Corp., Beef Advantage project and Caprock Industries to market Cattlemen's Collection.

Carrying the Verified Tender(tm) seal, Cattlemen's Collection is the primary offering in 123 King Sooper and City Market grocery stores in the Colorado region. Both are subsidiaries of Kroger Supermarkets.

Ranchers Renaissance does not promise automatic profits. Maximum profit potential is reached when cattle meet production and fabrication specs and pass more than 23 quality control points. For specifics about this alliance, producers can contact Ranchers Renaissance at (303) 662-1945.