In the day to day ranching operation you often get caught up in busy work and dealing with urgent situations. However, it’s also important to take some time to deal with major long-term issues. And developing a strategic plan can help you keep long-term goals in sight.

Strategic planning should be part of every business, especially if you have change or growth plans. A written plan can serve as a road map of where you want to go and provide a blueprint of how you’re going to get there. It’s not enough to store ideas in your head. They need to be written down so they can be shared with others. The following checklist can help you identify and implement a strategic plan into your business:


  • Mission statement
  • Goals for business and family
      3-year goal
      5-year goal
      10-year goal

  • How to meet the goals
  • How to monitor meeting goals
  • How to determine if and when goals change