Today's managers must be able to understand the need for change and be able to help their employees succeed in times of change, says Pierre Mornell, a psychiatrist and consultant who helps companies evaluate and select managers. Mr. Mornell, in an article which appeared in the July 2000 issue of Inc. magazine, offers these three guidelines for managing change:

* Address the fear. Right or wrong, when confronted with change most people react with fear. As a manager, it's your job to address that fear, to discuss the issues, and to help your employees understand how it affects their job.

* Minimize resistance. With change comes uncertainty, and that leads to resistance. To overcome resistance in your employees, you must address the four "Ws"-what, when, where and why. Once employees understand the reason for the change and the new goals, resistance will lessen.

* Plan for the future.

Your job as a leader of a business is to plan for the future. Ask yourself, what are the five most likely scenarios your business will face and how should you prepare for them? What are the five most unlikely scenarios that you'll face and how should you prepare for them?

Remember, it's never a question of will you need to change, but in which direction is it best for you to go. Forward planning will help you manage change instead of simply reacting to it.