Features
Fit and ready to breed
Springtime bull management can maximize breeding success.
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Early planning, improved results
Know the breakeven for your calves, and be ready for opportunities when they develop.
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Beef with a story
California ranch connects with consumers.
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Refining retained ownership
Wyoming producer works to hit the right market with the right fed cattle.
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Counting plants and raindrops
Monitor now for grazing decisions this summer.
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Keeping options open
Montana producer verifies cattle for access to multiple markets.
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Verified value
Missouri producers use RFID-generated information toward manage-ment and marketing decisions.
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Smaller inventory, improving prices
Cattle numbers decline to 50-year low, but demand will dictate price gains.
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Market outlook: Cautiously optimistic
Consumer demand is the key factor for cattle industry prosperity.
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Bull-buying basics
Genetic selection doesn’t need to be complicated.
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(Pre) calving season
The path to a healthy calf crop begins well before calving season.
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