Cook a steak with Fabio

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Celebrity chef Fabio Viviani loves beef, as demonstrated in a video featured on this week in which he demonstrates how to select a steak and cook it just right.

If you are not familiar with him, Fabio is an Italian-American chef who has become tremendously popular on television and his online show called “Chow Ciao” on I don’t normally pay much attention to online videos, but I’m always interested in how the media portrays food, and particularly beef, to the general public. Fabio is fun, funny and accessible in his videos, as he demonstrates easy cooking methods for delicious Italian-styled meals.

As mentioned earlier, he loves beef, and refreshingly, he does not parrot tired clichés about one type of beef being healthier, safer or more politically correct than another type of beef. He just selects a good cut and cooks it. Too often, today’s cooking demonstrations or recipes automatically include unsubstantiated statements such as “always use organic beef (or, fill in the blank with some other expensive niche product), it’s much better.”

In this week’s video, Fabio’s advice on preparing a steak is spot on. He cooks a bone-in ribeye, but tells the audience they can successfully use the same method with less-expensive steak cuts, as long as they select a well-marbled steak. He shows how to season the steak, cook it to the right level of doneness and stresses the importance of allowing the meat to “rest” after removing it from the grill. There certainly are other ways to cook a steak, but his end result looks delicious, and the concepts he passes along should help home cooks improve their skills and enhance their passion for beef.

His online series also includes a video on cooking the perfect hamburger (use ground short-rib meat along with regular ground beef) and one for slow-cooked beef short ribs (cooked with dark beer and plenty of black pepper).

So check out Fabio’s Chow Chao videos if you’re looking for cooking ideas or just like to see a celebrity chef showcasing beef in a positive light and helping consumers maximize their enjoyment of your product.


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