Tyson Foods is encouraging couples to enjoy a high-quality steak dinner without the costly steakhouse bill with a new promotion to have date night at home.
The “Dining Under the Star” promotion highlighting Tyson Freash Meats’ Star Ranch Angus beef will appear in groceries through July 4. The promotion consists of point-of-sale advertising, recipes and coupons.
Groceries participating in the campaign will display branded posters, price signs and hats for meat department employees.
The “date night” promotion encourages consumers to make cooking part of the experience, encouraging couples to prepare the perfect steak dinner with their dates.
“Date nights are meant for fun and relaxation, and this promotion spreads the message that Star Ranch Angus beef is the perfect excuse to spend quality time with a loved one relaxing at home,” Rick Janke, premium brand manager for Tyson Fresh Meats, Inc., said in a release.