McDonald’s replaces Angus burgers with new burgers, more bacon

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Following McDonald’s decision last week to remove one-third pound Angus burgers from U.S. menus the company is modifying its menu with new versions of the Quarter Pounders and more bacon.

The move may be a response to rising beef prices affecting McDonald’s, and other fast food restaurants, who want to offer affordable food with a focus on value. McDonald’s launched the Angus line in 2009 but made the decision to remove the burgers after wholesale prices for choice-grade beef reached record highs above $200 per hundredweight.

According to the Chicago Tribune, the menu change was not strictly monetary. McDonald’s spokeswoman Danya Proud says the company wants to capitalize on core menu items that have experienced a surge in sales recently.

McDonald’s new menu offerings include three Quarter Pounders: the Bacon and Cheese, Deluxe and Habanero Ranch. The first two were also versions of the Angus burger which sold for about $5. The Associated Press reports the new Quarter Pounders will be served on a bun with eight grams of whole grains. Other new products include chicken McWraps, Egg McMuffins made with egg whites and a whole grain muffin.

The new Quarter Pounders, and any other McDonald’s sandwiches containing bacon now have a thicker slice of apple wood-smoked bacon in place of the previous hickory-smoked bacon. The Chicago Tribune reports the bacon upgrade was a result of customer feedback.

"We've had some feedback from our consumer that our bacon may not have been as high quality or met their expectations but we are just in the process of rolling out a new bacon system wide," Neil Golden, chief marketing officer of McDonald's USA said in an interview.

The change in bacon will take effect quickly while the new burgers will arrive by mid-June.



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steve    
Montana  |  May, 15, 2013 at 09:39 AM

This reported move seems ironic if not contradictory. It appears MD wants consumers to eat more product while at the same time apparently wanting them to eat healthier (whole grain, egg whites). If that is indeed the case, isn't eating more beef healthier than more bacon, egg whites, whole grain, etc. Sound like someone should call BS or ask for a better explanation. Must be some MBA's decision.

Connie Groop    
Aberdeen, SD  |  May, 15, 2013 at 02:26 PM

What does the $200 in this sentence reference: "McDonald’s launched the Angus line in 2009 but made the decision to remove the burgers after beef reached record highs above $200."

Chelsea    
Seattle  |  May, 16, 2013 at 08:38 AM

McDs finds they can't sell a $4.00 hamburger. That's just economic reality. Heck, our family doesn't eat beef at all any more because even ground beef is $4.00/lb in the store. We won't support such absurdity and we've discovered pork and chicken are really, really good and not just as substitutes for beef but on their own merits. Probably not much beef ever finding its way back into our kitchen again because there is no reason to buy it even if prices come down. Can't blame McDs either. They are just a barometer of the American marketplace. Too bad you beef producers are so out of touch with your markets but that's your problem not ours. All your fancy marketing of angus and beef and all that is gone down the drain. Your fault not ours.

Brad    
St. Louis  |  May, 16, 2013 at 08:43 AM

The reason beef prices are high is due to the drop in cattle supplies. Demand for beef remains strong so prices can be high without cutting off a large percent of the market. Your "your fault, not ours" comment is invalid.

Dan    
Ohio  |  May, 16, 2013 at 03:52 PM

How much of that $200.00 really went into an Angus burger. MD was trying to capitalize (and charge) on the name only. Other places can serve just as good a burger without paying the angus premium.

Carla    
May, 17, 2013 at 10:44 AM

McDonalds has always meant affordable food. After serving 'billions and billions" over tens and tens of years, the mainstay of the McDonalds menu, beef burger, is finally priced out of reach of common people. Congratulations to the beef industry, I guess. McDonalds will do just fine creating and selling chicken, pork and fish sandwiches, not to mention their move into salads and such. Once humble hamburger will be reserved for kings and food snobs. Just watch all the expensive haute cuisine restaurants begin serving tiny little dabs of beef for exorbitant prices to faddish yuppies the way they did sushi.


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