Steak becomes new ad space with laser tech

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Using a new medium to promote a web development series, one designer shows advertising could be coming to your grocers’ meat counter.

Ivy Hu used lasers to etch a message onto a slab of meat to promote a global design firm’s web development series, “Digital Chops.” The etched meat was then Photoshopped to make the words, specifically the smaller font, easier to read. 

A video of the process and the final product can be seen here.

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